Yahoo-Bing Alliance Pays off for Paid Search

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Marin Software published a report last week (“Why the Search Alliance Is Paying Off for Paid Search”) which suggests the Microsoft and Yahoo search alliance increased the share of paid-search impressions by 4% and share of clicks by 2%. Consequently, Google’s share declined by the same percentage according to Marin. According to… [[ This is a content summary only. Visit …

Yahoo! Clue Search Trends

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Yahoo! has released a new Web based tool which offers an interesting and visually appealing way to explore search trends. Yahoo! Clues provides a way to discover and compare trending information. What makes Clues so interesting is that it provides not just search volume charts, but demographic graphs, maps and even related searches to a… [[ This is a content …

Have I lost The Links to my domain?

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I have had several of my students to contact me over the last few weeks because they’ve thought some of the links they have built to their websites have been lost. Typically in SEO, one of the ways we can tell which links we built are indexed by the search engines is by is by checking the links to the …

See Yahoo’s Sketch-a-Search in Action [VIDEO]

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Earlier this week, Yahoo launched a new iPhone app called Sketch-a-Search that allows you to trace an area with your finger to get restaurant results in a specifically defined region. We had a chance to sit down with Director of Product Management Ariel Seidman for a demo of Sketch-a-Search, and got a window into future expansion of the app. While …

Trada Crowdsources Search Engine Marketing Campaigns

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This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: Trada Quick Pitch: Trada’s online marketplace boosts Google and Yahoo search ad results by crowdsourcing search expertise for …