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Ad network

Ad network: An advertising company that brokers deals between online publishers and advertisers. Bigger ad networks aggregate sites into general categories so that they can offer advertisers targeted markets. Ad networks are responsible for selling and serving the majority of Internet advertising. Ad networks sell advertising space for online ads. This space can be on a […]

Ad flight

Ad flight: The total length of an advertising campaign. There is no standard time frame for how long a certain ad can run. Generally speaking, however, the same ad tends to lose its impact over time as it saturates the market and people first get used to seeing it and then began tuning it out. Commercials […]

Acquisition Cost

Acquisition Cost – The cost of gaining a new customer. Advertisers consider the amount of revenue potential from a potential customer over a life time to determine maximum acquisition cost. This is a long-term perspective. A business looks at what it will cost to acquire a new customer and hold on to that customer over time. […]

Above the fold

Above the fold: Any area of a web page that can be viewed without visitors having to scroll. Ad space in this area tends to have a higher value than that located elsewhere on the page. The area of a web page that can be seen without any scrolling or clicking is the area that will […]

301 Redirect

301 Redirect – A 301 redirect automatically causes one url to redirect to another and tells the Web (and search engines) that this redirect is permanent, as opposed to a temporary (302) redirect.  301 redirects are generally preferable for Search Engine Optimization purposes and are therefore often referred to as search engine friendly redirects. A 301 […]

Sales Funnel

Sales funnel: the process of bringing people to your site and taking them from visitor, to free content viewer, on to an introductory or low priced but paying customer, and on to a full customer of your typically higher priced product or service. The ultimate goal in business is to generate sales, but more often than […]

Battlefield 3 NES Edition Gaining Viral Momentum

I don’t care how great and realistic graphics are getting these days, the best video games are all behind us. However, if we can see more of the newer titles incorporate soundtracks like this, I might be inclined to backtrack …

Zendesk Gives a Voice to Silent Customers

Cloud-based help desk software provider Zendesk wants to help businesses dig deeper into their analytics, specifically by targeting "silent" customers who use self-service content to solve issues without the help of customer service representatives. The company launched a new Search Analytics feature to provide its users with insights… [[ This is a content summary only. […]

A Q&A with the CEO of ROI Tracker Ifbyphone

Tracking a company's return on investment from a social media campaign can be a difficult task. The campaign manager must not only establish goals, but also discover the best way to track metrics that influence theses goals. However, according to Ifbyphone CEO and CTO Irv Shapiro, tracking the ROI from social media should not be […]

Roveb “Mobilizes” Your Site With One Javascript Code

Roveb is an Australia-based startup that “turns” websites into mobile sites. There isn’t any technical knowledge required. Well, technically there is – but it is as simple as inserting some Javascript code. All you have to do is key in your URL, tweak the look and feel, and add in content. It is important to […]

Very Strange Things Are Happening with Sina Weibo’s “Real-Name” Registration

We’ve been talking about real-name registration for microblogs in China for some time now, and today that day might finally be here. But has the real name regulation actually stopped anyone from posting? It doesn’t look like it. This morning, I noticed my own Sina Weibo account had this message from Sina: Hello, because you’re […]

Top 10 Twitter Pics of the Week

Twitter continues its explosive growth, and this week was certainly no exception. Boosted by SXSW, there was a multitude of pictures placed on the mic…

Top 7 Mashable Comments of the Week

We’re back with our weekly top comments from the Mashable community. In this column, we showcase the week’s best comments from our r…

The Pay Per Click Company That Puts You On Top

A Pay Per Click Company Provides Instant Answers Using Pay Per Click (PPC) and Search Engine Optimization (SEO) together is the first big advantage of hiring a Pay Per Click company. The written work populating any website is routinely scanned by search engines and SEO is the primary method for gaining search engine’s attention. The […]

The Pay Per Click Marketing Firm Advantage

The Experts At A Pay Per Click Marketing Firm And You Getting the most value for your advertising dollars is the primary goal of a Pay Per Click marketing firm. Utilizing all the advanced features of Google Adwords and/or Microsoft adCenter is an acquired skill, demanding focus and concentration. Putting together the most effective Pay […]