New Protocol Attempts to Standardize Sharing
OExchange is something average end users may never hear, see or talk about. But to open web advocates and people involved in web standards, it’s an important step in connecting the…
The Formula for Effective Facebook Ads [REPORT]
In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers. The study — after analyzing reach via impressions and effectiveness of impressions — concluded that earned media and […]