Increasing Opt Ins for Ecommerce Sites

How to increase your opt ins and mailing list if you have an ecommerce site.

Retailers are constantly up against pricing pressures in the PPC arena, from their customers AND their suppliers. One of the great equalizers is if you have a big mailing list. When you have a big email list and you can keep your existing customers engaged, it gives you a real ROI boost. So how do you get there?

Here’s a couple ways to increase your opt ins:

1) Use the footer ad like we have here at You can set it so that only new visitors see it and returning visitors don’t so that it doesn’t get annoying to your regular shoppers.

2) Put an opt in box on the top right hand corner of every page. You shouldn’t take up as much real estate as the free report at http://www.etycoon.net/ but it is the same idea.

Bribe people for their email by offering something of value that your customers would want.

You do talk to your customers right? Ask them. Here’s a few

Get access to unpublished sales. Sign up here.

Vip club- Get access to special services and discounts. Sign up here

How to keep your [whatever you sell] looking like new- Free Ebook. Download here.

If you look at the site at etycoon.net all he does is email them a pdf, but he made it look like a book cover/DVD case so it has a higher percieved value.

You know your customers better than us, and if you spend time on the phone with them, just ask them what would have gotten them to sign up for your email list on the site, and if they didn’t, exactly why not. You might be surprised what you find out.

But basically, to get people to opt in you have to ask them to opt in, and you have to bribe them with something they would have a high percieved value. And after they are on the list, you have to treat them well with a steady stream of good content, not just ads and sale notices.

3) One last thing, you can check out http://www.blair.com/ for another simpler way to implement this in a more retail context. Look at the bar on the top right. Small amount of real estate used, probably works pretty good.

Hope this gives you some ideas,

And of course, call us at (800) 920-1985 if you want real no nonsense marketing help from us.

Best regards,
Steve

Discover the Best Strategies for Your Industry - Call (800) 920-1985

Strategies to Boost Mailing List Sign-Ups

To effectively increase mailing list sign-ups for ecommerce sites, retailers must implement targeted strategies that resonate with their audience. This includes offering valuable incentives, such as exclusive discounts or informative content, which can significantly enhance the perceived value of subscribing.

For instance, a retailer might consider providing a free eBook or a discount code in exchange for email sign-ups. This approach not only attracts new subscribers but also fosters a sense of loyalty among customers who feel they are receiving something beneficial in return for their information.

Utilizing Exit-Intent Pop-Ups

Exit-intent pop-ups are a powerful tool for capturing potential customers who are about to leave a website. By detecting user behavior, these pop-ups can offer an enticing reason to stay connected, such as a special offer or a reminder about the benefits of subscribing to the mailing list.

For example, when a user moves their mouse toward the browser’s close button, a pop-up could appear offering a 10% discount on their next purchase if they sign up for the newsletter. This tactic not only helps to reduce bounce rates but also increases the chances of converting visitors into loyal subscribers.

Creating Compelling Lead Magnets

Lead magnets are incentives designed to attract potential subscribers by providing valuable content. Effective lead magnets can include resources like cheat sheets, webinars, or exclusive access to sales, which can entice users to share their email addresses.

For instance, an ecommerce site might create a downloadable guide on "Top 10 Tips for Choosing the Right Product" that users can access in exchange for their contact information. This strategy not only builds the mailing list but also positions the brand as a helpful authority in its niche.

Segmenting Your Email List for Better Engagement

Once subscribers are acquired, segmenting the email list based on user behavior or preferences can lead to more personalized communication. This approach ensures that the content delivered is relevant to each subscriber, increasing engagement rates and reducing unsubscribe rates.

For example, an ecommerce retailer could segment their list into categories such as "first-time buyers," "loyal customers," and "abandoned cart users." By tailoring email campaigns to these specific groups, the retailer can send targeted offers that resonate with each segment, driving higher conversion rates.

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