Laura Quoted In Fox Business
We’re excited to share that Laura Betterly, founder of Yada Yada Marketing, has been quoted in a recent Fox News article on Cooper Hefner’s bid to buy back the Playboy brand. Laura’s insights delve into the brand’s potential, looking at both its legacy and the unique challenges of bringing Playboy into today’s world. At Yada […]
Laura On Good Day Northern Michigan
Laura was interviewed as a subject matter export on Good Day Northern Michigan.
Pinterest Marketing, Analytics and Management. Manage Pinterest marketing with free pin scheduling and Pinterest analytics. Start free.
Tailwind is the leading Pinterest Marketing, Analytics and Management dashboard. Schedule pins and repins, run Pinterest promotions and get Pinterest analytics all in one place. Start free today. Source: www.tailwindapp.com For those looking at marketing on Pinterest, here is something to check out.. Pinterest is changing the face of e Commerce.
Even Big Brands Make Mistakes
Yada Newsletter–Even BIg Brands Make Mistakes—SEO Bloodbath.. In February Google updated it’s algorithm yet again. Now the reason for this is up for speculation but Google has said its to make a better user experience. In Google’s eye, they would like every search to serve up exactly what the searcher is looking for. Its earlier updates have always favored high quality content that creates a great user experience. I don’t think anyone would argue with that. I surely won’t or don’t. ,
Resources
Here is where we add things that we think are cool and we think might help you. Some of these things are free, and some of them we might get a commission on if you purchase. Regardless, nothing ends up in this section of the website without our feeling that the service is worth […]
Definitions of common advertising terms
Online advertising industry terms 301 Redirect – A 301 redirect automatically causes one url to redirect to another and tells the Web (and search engines) that this redirect is permanent, as opposed to a temporary (302) redirect. 301 redirects are generally preferable for Search Engine Optimization purposes and are therefore often referred to as search engine […]
Alt text
Alt text: Alt (short for ‘alternative’) text is HTML code that allows text to be added to a graphic image. This text will be readable by users who have images disabled in settings, or who hover their pointer above a banner. Alt text is frequently used to add emphasis or prompt click-throughs. […]
Algorithm
Algorithm – The term search engines use for the formulae they use to determine the rankings of your Natural Listings. Search engines will periodically send a Spider through your Web site to view all its information. Their programs analyze then analyze this and other data to value your site and fix whether or not, and how high […]
AJAX
AJAX: the acronym for asynchronous JavaScript and XML, a group of interrelated web development techniques used in the creation of web applications. AJAX represents a group of web tools that allow for user interaction with a webpage and also active data collection that does not interfere with a person’s ability to use a website. The number […]
AIDA
AIDA: A simple marketing acronym that describes the supposed path to successful selling. The following responses should be provoked in this order: A = attention I = interest D = desire A = action The movement from Attention to Action will narrow down, in terms of numbers. The first time a person visits the advertiser’s website, […]
Agency
Agency: A company that provides advertising-related services to their clients. Under most circumstances the advertising agency will be independent from the company that wishes to sell a product or service. The advantage to hiring an outside contractor lies in being able to obtain a fresh perspective and creativity in developing effective campaign ads. Some companies, however, […]
Affinity marketing
Affinity marketing: This is an umbrella term for any marketing approach that extrapolates possible future purchases from past ones, e.g. Amazon’s customers who bought items like this also bought…’ recommendations. […]
Affiliate marketing
Affiliate marketing: An advertising system based on the CPA (Cost Per Action) payment method, where websites display advertisers’ banners for free but receive payment when registrations or sales result from click throughs. In its purest form, affiliate marketing simply describes the use of one website to drive traffic to another. […]
Advertorial
Advertorial: An advertisement designed to blend in with the appearance and tone of the editorial content it runs alongside. Advertorials are designed to appear as articles to a person viewing the page. This type of advertising can read much like a newspaper editorial piece or a published research study. Advertorials can contain product comparisons, research data, […]
Ad units
Ad units: These refer to the different types of ads which appear online, including banners, interstitials, pop-ups, skyscrapers and text links. It is generally considered optimal to place the ad unit near the […]