[vc_row inner_container=”true” padding_top=”0px” padding_bottom=”0px” border=”none” bg_type=”theme_default” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #FBFBFB), color-stop(50%, #E3E3E3), color-stop(100%, #C2C2C2));background: -moz-linear-gradient(top,#FBFBFB 0%,#E3E3E3 50%,#C2C2C2 100%);background: -webkit-linear-gradient(top,#FBFBFB 0%,#E3E3E3 50%,#C2C2C2 100%);background: -o-linear-gradient(top,#FBFBFB 0%,#E3E3E3 50%,#C2C2C2 100%);background: -ms-linear-gradient(top,#FBFBFB 0%,#E3E3E3 50%,#C2C2C2 100%);background: linear-gradient(top,#FBFBFB 0%,#E3E3E3 50%,#C2C2C2 100%);” parallax_style=”vcpb-default” bg_image_repeat=”no-repeat” bg_image_size=”cover” bg_img_attach=”fixed” parallax_sense=”30″ bg_override=”0″][vc_column width=”1/2″][vc_single_image image=”18344″ img_size=”full”][vc_column_text]There is no denying that good press and public relations is more valuable than any marketing or advertising ever created.
People find an independent third party more credible when reviewing or recommending a product or service.
In an age where there is a general distrust of advertising, a good online Public Relations campaign can really start to spread the word like wildfire.
Advertising can then maintain the brand name or product, but names like Starbucks and Coca Cola were originally built with Public Relations first. How much advertising did Google spend to become Google? Next to nothing. In fact, they even had the investment money to do a big “branding campaign” with a major agency and never could really get everything together for various reasons. Did it make a difference? Nope.
Publicity people are always in a kerfluffle because too many times they are called only after a major pr problem or crisis occurs, and advertising people are usually called first to get the word out and bring in sales leads.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]You need both and PR shouldn’t be given short shrift. In fact, the smaller the resources the more vital Public Relations becomes, because that is the cheapest source of getting the word out you will ever get.
Why does Donald Trump keep a whole suite of floors available, unused above his offices, just for the media? He knows that for an hour or two of his time, he can get millions of dollars worth of advertising.
So how do you go about getting online and offline press? At Yada Yada, we concentrate on the online aspect of things, since there are so many old school PR agencies with tons of connections. We work with many PR agencies and handle all the online aspects of a Public Relations campaign however, so we can complement the Public Relations program that any company has running.
If you are a smaller company and you are trying to get some press, the first thing you have to do is take a look at reputation management for whoever is the owner of the company, and if you have a little bigger company the names of the key executives. Go and search Google and the other search engines for your own name and see what comes up.