Website and Ecommerce credibility logos

One of the most important things on the internet if you actually want someone to pay you, is trust. On all the major websites, especially the ecommerce websites you will find various logos from different third party vendors that show that the website operates their business fairly, protects consumers information, stores the data in the correct way, and are verified to be who they say they are. For merchants considering these logos its hard to put an exact dollar value on what its worth to establish the trust factor, but many of the vendors of these logos claim conversions go up 5-30%.

Here’s a rundown of all the major vendors out there and if you find any more you are welcome to send an email to steve at yadayadamarketing.com and fill me in on any new ones you found and share any results you had with using these logos.

BBB is probably the oldest and most well known among consumers. BBB has been around since 1912. They are not all that online saavy yet, but in many niches I am finding that the BBB is one of the most important logos that you can have on your site. We’re currently rated A minus by the BBB. For a marketing company, thats pretty darn good.

Some of these other logos below can be pretty pricey, but these are the most trusted logos on the internet, and not only will help conversions, they will go far if you ever get a human review from adwords. These are the logos you see on all the big sites, especially the big ecommerce sites, because trust is really a big issue if you are going to hand over your credit card to someone on the internet.

http://www.bbb.org/us/ BBB is the biggest as mentioned earlier

http://www.truste.com Truste basically stands for that you protect your consumers data and don’t share their information

http://www.mcafeesecure.com/ Expensive, but they make the “hacker safe” logo that you see on the bigger sites

http://www.geotrust.com/ssl/ssl-site-seals/ Shows that you encrypt and protect personal data of your customers

http://www.trust-guard.com/Privacy-Seals-s/77.htm These guys are not as well known, but their seals are cheaper. They also have http://www.trust-guard.com/Business-Seals-s/76.htm and another one for PCI compliance (covered below)

https://www.controlscan.com/index.php Deals with the Payment Card Industry Data Security Standard
more info at ( http://en.wikipedia.org/wiki/PCI_Compliance )
http://www.bizrate.com (this one is really more exclusive to ecommerce sites, as bizrate is a product comparison site)
http://www.thefind.com/ (this one isn’t a major one but its worth throwing in. Also more for ecommerce merchants)
http://www.resellerratings.com/
https://www.trustwave.com/

Some other inexpensive ideas:

Many people make their own “customer satisfaction seal” which links to their return policy or customer satisfaction guarantee page. This is free to do, and still looks good. Its worth doing on any site, even though you and I both know that it doesn’t really mean anything. It still helps to convey that feeling of trust and make your policies clear. And of course if you are actually serious about having a website, you should have a well written privacy policy, and terms of use. You do have these, don’t you?

Also, any publications you have been mentioned in or advertised in, you can generally use their logos as well. This is not to be construed as legal advice. You should have a competent attorney advise you on privacy policy, terms of use, and use of any logos on your site.

See http://old.yadayadamarketing.com/contact-us/ for how we have implemented this. The credibility we still get from it is huge.

Here’s one other to put into the mix which is aimed more at small business:

http://www.smallbusinesscommerceassociation.org

Everyone has to decide what is going to work from their budget, and of course the more dollars you do on the internet the more these logos make sense, because if the conversions increase as a percentage, its all the more powerful if those numbers are higher. But trust is also important for any website owner, no matter how small.

If you need help sorting all this out for your site, give us a call at 800-920-1985. We’ll be glad to help.

Call (800) 920-1985 and we’ll tell you which ones are good for YOUR industry

The Importance of Credibility Logos in E-Commerce

Credibility logos play a crucial role in enhancing the trustworthiness of e-commerce websites. These logos serve as visual endorsements from reputable third-party organizations, reassuring customers that their personal information is secure and that the business operates ethically. By prominently displaying these logos, e-commerce sites can significantly improve consumer confidence, which is essential for driving sales and fostering long-term customer relationships.

For instance, logos from organizations like the Better Business Bureau (BBB) or McAfee Secure indicate that a site meets specific standards for security and customer service. When potential buyers see these logos, they are more likely to complete their purchases, knowing that they are shopping on a verified platform. This not only boosts conversion rates but also enhances the overall reputation of the business in a competitive online marketplace.

Types of Credibility Logos to Consider

There are various types of credibility logos that e-commerce businesses can incorporate to enhance their online presence. These logos can range from security seals to customer satisfaction guarantees, each serving a unique purpose in building trust with potential customers. Understanding which logos are most relevant to your business can help you select the right ones to display on your website.

For example, security seals like those from GeoTrust or Truste indicate that customer data is encrypted and protected, while customer satisfaction logos from Bizrate assure shoppers of a positive purchasing experience. Additionally, compliance logos, such as those related to PCI (Payment Card Industry) standards, demonstrate a commitment to safeguarding customer payment information. Choosing a mix of these logos can create a comprehensive trust signal for your e-commerce site.

How to Effectively Display Credibility Logos

Displaying credibility logos effectively can maximize their impact on consumer trust. It's essential to place these logos strategically on your website, particularly in high-traffic areas such as the homepage, product pages, and checkout process. This not only ensures visibility but also reinforces security and trust throughout the customer journey.

For instance, placing security logos near the shopping cart or payment options can alleviate concerns about data protection during the checkout process. Additionally, including testimonials or reviews alongside these logos can further enhance their credibility, as customers see real-life experiences that back up the claims made by the logos. This strategic placement can lead to higher conversion rates and a more trustworthy online image.

Budget Considerations for Credibility Logos

When selecting credibility logos, businesses must consider their budget and the potential return on investment. While some logos may come with a significant cost, the benefits of increased consumer trust and higher conversion rates can outweigh these expenses. It's essential to assess which logos align with your business goals and customer expectations.

For example, while a logo from a well-known organization like the BBB may require a higher investment, it can yield higher returns through increased sales and customer loyalty. Conversely, smaller or less recognized logos may be more budget-friendly but still provide a level of credibility that can enhance trust. Ultimately, businesses should weigh the costs against the potential benefits to make informed decisions about which logos to invest in.

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