Are E-books the Next Market for Digital Advertisers?
With e-book sales at about $970 million this year and expected to rise significantly in 2011, many in the digital advertising industry are experimenting with ways to penetrate the market. If successful, Web marketers will have achieved something that…(read more) [[ This is a content summary only. Visit my website for full links, other content, […]
HOW TO: Create a Location-based Marketing Campaign
Location-based marketing is one of the major trends in the digital advertising world. Instead of increasing web traffic and hoping that customers will visit and make purchase, location-based marketing directly helps your business increase foot traffic, bringing consumers closer to your physical point of sales. However, with so many different location technologies like Gowalla, Foursquare, […]
Creative iPod Nano Watch Gets Over $600,000 in Funding
Apple’s new iPod Nano isn’t just small, light and stylish. It also has multi-touch functions. Inspired, Minimal’s engineers and designers thought that the iPod Nano would make a good multi-purpose watch. The team placed the idea on Kickstarter with an aim to raise $15,000. To the team’s astonishment, the project has received over $600,000 in […]
Google Advertises on Facebook and Twitter [PICS]
Google, the digital advertising behemoth, is contributing back to the industry by buying ad spots on Facebook and Twitter. Yes, you heard that right. Search Engine Land posted a Twitter screenshot showing @GoogleMobile as a Promoted Account, suggesting users to follow. Promoted Account ads run by an algorithm, so not everyone would be able to […]