Microdata Wins – Schema.org Brings Richer Web

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Google, Bing and Yahoo jointly announced a new initiative today at Schema.org to create and support a common vocabulary for structured data markup on web pages in Microdata. For many years search engines have worked independently of one another to establish some standards in structured markup. Essentially, through Schema.org, the search… [[ This is a content summary only. Visit my …

Demand Media: We're "Very White Hat"

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Demand Media CEO Richard Rosenblatt, speaking on an earnings call today, took to defending his company’s content, which is often subject to a great deal of criticism, though I would contend that much of the criticism is really geared toward Google for surfacing some of the more questionable (in quality) content over other results that would appear more authoritative.  In …

DuckDuckGo Follows Content Farm Banning With Promoting wikiHow Content

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Today, DuckDuckGo has started "hard wiring" wikiHow as the first result on its search engine results pages for how-to queries.  wikiHow founder Jack Herrick (who also ran eHow before selling to Demand Media) tells WebProNews, "As you know, there is tons of buzz on the web about what Google’s next step will be with tackling low quality content from content farms." …

Google Edges Bing For Visual Attention

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The top three paid positions on Google attract more visual attention than the top three links on Bing, according to a new report from research firm User Centric. Study outcomes showed a comparable number of participants viewing top sponsored links (~90 percent) across both search engines. However, these participants spent 22 percent more time looking at Google’s top sponsored links …

Trust and the Importance of Repetition

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It’s that time of year again that we can look forward to the Edelman Trust Barometer which was published today. There are some important insights for corporate communicators and I have summarised a few that caught my attention. Do however look at the Edelman Trust Barometer website for more reports and multimedia – in fact take a look at the …

Who earns the most in China’s Online Search Market?

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We say ‘google it’ but China says ‘baidu it’. iResearch released its annual report on China’s online search market and Baidu emerged as the top earner. Baidu owned 71.6 percent of the total online search engines revenue at $1.2 billion. While Google, at second placing, owned 26 percent at $433 million. The rest are shared […] Related posts: Baidu, China’s …

Microsoft Launches WebMatrix Web Dev Tool with Built-in SEO

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Microsoft has released a new web development tool called WebMatrix, which the company says is designed to let developers of "all skill levels" create, customize, and publish websites to the Internet.  WebMatrix brings together a Web server, a database, and programming frameworks, letting users code, test, and deploy both deploy both ASP.NET and PHP applications side by side. It also …

Five Tips For More Efficient Business Blogging

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“Why should we have a blog?”  It’s a reasonable question. Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog. Blogs as a content management system make it very easy for content publishers within a company …

Social Media Advertisements Drive Purchase Intention

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The Faces of Social Media is a social media research jointly conducted by Knowledge Networks and MediaPost Communications. The intent of the ongoing study is to measure the social media landscape in the U.S and determine the influence of social media on products and services. After surveying 2,242 people from age 13 to 80-year-old, the research has […] Related posts: …

If "Likes" Are The New Links, Content Quality Should Increase

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More WebProNews Videos It’s become increasingly clear that social interactions with content are in important element in the promotion and visibility of that content. Beyond the simple viral nature of Facebook "likes" and Twitter retweets, they have simply become part of the fabric of the web and discoverability of content, in some cases even more powerful than search. That is …

Getting Added Twitter Value From Press Releases

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More WebProNews Videos As you may know, press releases can cater to traffic from search engines and social media, for one thing just getting them out there to be found and shared is huge. Lisa Buyer, CEO of The Buyer Group shared some other ideas with us in a recent interview. "It used to be with public relations that we …

Have I lost The Links to my domain?

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I have had several of my students to contact me over the last few weeks because they’ve thought some of the links they have built to their websites have been lost. Typically in SEO, one of the ways we can tell which links we built are indexed by the search engines is by is by checking the links to the …

YYMI Newsletter April 12, meet Moolah, my cash cow!

YadaYadaAdmin Community Posts, Laura's Column, Marketing, Marketing Fails, Newsletters, Yada Newsletters 0 Comments

Marketing Fail of the week found by our own Steve Blom This one is wrong on so many levels.  It does, however, gives you an idea on why historically speaking advertising not trusted!  I suspect the drug commercials and ads of today will be seen in the future in the same sort of light. Don’t these advertisers think we notice …

How do I become expert in SEO work?what skills are needed?

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I would like to do work at home. Thing is many people are looking for SEO type work. I know a bit have done SEO article writing and some backlinks the old fashioned white hat way as they say. Can anyone help me on what skills I need? Im a Psychology grad so not that techie. I normally source my …