A Social Media Valentine’s Day
Everyone is gearing up for the big day tomorrow. Yes, it’s Valentine’s Day that I’m talking about. Don’t panic if you forgot as this time around, social media is ready to help you in […] Related posts: The Social Media Age Distribution [STATS] This piece of information is priceless for marketers targeting America…. HISTORY Social Media […]
The Evolution of the Social Media Manager: Social Monetization Manager?
The next evolution of the social media manager position may very well focus on a puzzle piece that is largely missing in the social media strate…
Shorter Videos Provide a Longer Social Reach
Online video delivers a significantly higher return for marketers when consumers share them with friends through social media. Considered a hybrid between online video advertising and social networking, the social video space is rapidly becoming one of the most valuable channels for Web professionals. The Jun Group, a New York City-based social… [[ This is […]
The Brand that doesn’t use Social Media Tops Social Brands List
Which is the brand that doesn’t use social media but is frequently mentioned on Twitter and Facebook? It’s Apple and it dominated the social brands list again. The Vitrue 100 annually ranks the most social brands by analyzing online conversations in the online social space. The result: Apple flooded the list with its products, taking […]
40 New Social Media Resources You May Have Missed
Happy new year! Oh, sorry, was that too loud? We all may be nursing festive hangovers from spilling too much bubbly, food, or maybe we’re just winding down from the end of the (overlong) holiday season. Whatever…
The 3 Biggest Stories in Tech, Business & Social Media This Morning
Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today.…
Stop Doing Social and Start Being Social
More WebProNews Videos If you’re worried about doing social media, you’re probably doing it wrong. Social media is not a goal. It’s a means to achieving goals you have probably always had as a business. WebProNews recently spoke with Lee Odden of Top Rank Online Marketing about effectively utilizing channels that are available to you, […]
Holiday Tweet Drive Brings Toys and Food to Disadvantaged Kids
The 2010 Holiday Tweet Drive is underway, harnessing the power of social media to gather toys and clothing for less-fortunate children. The three-week event started December 6, and will continue through Thursday, December 23. It’s happening across the country,…
Samsung shares its Social Media Success
Ever wonder how social media buttons and plugins can increase your website engagement rate and traffic? Samsung, the world’s largest technology company by sales, has some insights to share. Earlier this Fall, Samsung re-launched its U.S. website with a focus on consumer engagement, driving social media experiences and online community participation. By adding a number […]
Work for Mashable and Other Great Social Media Savvy Companies [Job Openings]
If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might…
Hashable Makes Twitter #Intro Social
Penn Olson features start-ups. Find out more here. Twitter introduces relevant people to its users through an algorithm. It’s good… but shouldn’t introductions be made through a real connector? It should be more personal and social. It shouldn’t be a one way event where you hit the follow button and hope that the person you just […]
Social Media and Marketing Insights at #iStrategy2010 [PICS]
The Penn Olson team had an opportunity to attend iStrategy2010 in Singapore – probably one of the best summits with notable speakers and tons of insights. Here is a list of posts we have written so far: (1) Social Media: The Air Asia Way (2) Facebook’s Success Strategy (3) Marketing to The Third One Billion (4) […]
Social Media Advertisements Drive Purchase Intention
The Faces of Social Media is a social media research jointly conducted by Knowledge Networks and MediaPost Communications. The intent of the ongoing study is to measure the social media landscape in the U.S and determine the influence of social media on products and services. After surveying 2,242 people from age 13 to 80-year-old, the […]
HootSuite Reaches 1 Million Users [INFOGRAPHIC]
Social media dashboard HootSuite has reached an important milestone: one million registered users. To celebrate the event, HootSuite shared with us some stats from its two-year history. HootSuite users send over one million messages per day, mostly on Twitter,…
How a Student Uses Facebook to Campaign for a Social Media Internship
This post is authored for Stephanie, our very own writer, for her application to be Standard Chartered Breeze’s World Coolest Intern (WCI). We promise this is a good read. What would you do if you only had 5 days to campaign for a lucrative social media internship? It’s the world’s coolest and probably also the […]