Our company sends out monthly newsletters to recipients who donate to our organization. We've been doing the mailing of newsletters for almost five years now. We think people may have gotten tired of it so we need a new way (a new medium?) to report news that is cost effective (as well) and transcends digital divide (not all have computers nor have access through internet service).
I was thinking of changing the newsletter's shape to that of a postcard type. Is this good? Please advice!
email newsletters will be the most cost effective. If you can somehow extract those that do not have email addresses from your database and then send them a postcard about your newsletters, that would be best, cost wise, with limited info (postcards are small for a lot of info) with a website address that has the newsletter on it, for them to go to, would be ideal.