MOG, an on-demand music streaming service with backing from both Universal Music Group and Sony Music, has raised $9.5 million in a new round of funding.

MOG, which has already raised over $10 million in angel and Series A rounds, launched in December with the goal of muscling into the subscription music business, with its value proposition being its $5 per month price and 256kbps streams.

Competitors include Napster, Rhapsody, and Spotify (though Spotify has yet to launch in the US).

According to MOG, the new funding will be used to push European expansion, develop moble apps, and build partnerships. The company plans to expand into the UK by the end of June, with other nations to follow. MOG is also upping its free trial from one hour to three days in order to give people a better chance to experience their product.

The funding round was led by Menlo Ventures, a previous investor in the company, and joined by Balderton Capital.

Reviews: Rhapsody, Spotify

Tags: MOG, music, online music, rhapsody, spotify