Klout, a social media analytics company, has raised $1.5 million in Series A funding. Investors include ff Asset Management, Bobby Yazdani of Saba, Allen Morgan of Mayfield Fund, Nova Spivack of Lucid Ventures, Zelkova Ventures, Grape Arbor VC, Paige Craig, Tom McInerney, Michael Yavonditte of Quigo Technologies and Ofer Ronan.
Klout launched in 2008 and received seed funding in 2008 from Morgan, Spivak and Craig. The app currently has more than a quarter of a million registered users and more than 300 API partners. The API partnerships with companies such as TweetUp, CoTweet and HootSuite were instrumental in securing the Series A. The company says the additional funds will be used to scale the app.
ff Asset Management founder and CEO John Frankel said, “Klout is[…] well-positioned to capitalize on the distinct need for a new layer of intelligence for the social web. Klout is a service that makes sense of what it truly means to be and to become influential, and in so doing brings new clarity to a wide variety of applications. Klout will do for social capital what FICO did for real capitalSoon, everyone will want to know if they have Klout and how to manage it.”