The playing field has changed.

No longer can you just have a website that tells and sells, now you need to have more open and conversational communications with your prospects and customers where everyone can watch what's being said. This can be amazingly powerful in generating and leveraging great "word of mouse" when done effectively.

With Facebook having over 500 million members and Twitter having over 200 million users, you've got to realize that your customers and your prospects are already there, and it's up to you to connect with them and leverage their relationships with others on those social platforms to your business advantage.

Duration : 2 min 29 sec

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