Establishing A Sustainable Social Media Marketing Strategy
For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers: ”Should we develop a […]
The Uphill Battle of Building a Web Analytics Culture
All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult it is to create a culture of web analytics. It is very hard. Building a culture of web analytics is a grueling uphill task. After working with various client I […]