Establishing A Sustainable Social Media Marketing Strategy

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For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers:  ”Should we develop a strategy first before engaging?”,  ”Should …

The Uphill Battle of Building a Web Analytics Culture

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All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult it is to create a culture of web analytics. It is very hard. Building a culture of web analytics is a grueling uphill task. After working with various client I have found that reasons for …