Long-Form Journalism on Post-Disaster Japan Published by Startup
In the space between long-form, nonfiction books and short-form magazine articles, a multitude of stories exist. All in the 10,000- to 35,000-wo…
5 Invaluable Marketing Lessons from an Epic Campaign for… Cream Cheese?
Asking kitchen-savvy women to not only invent their own dishes, but also shoot, edit and upload videos to a contest website seems like a recipe for disaster. But when Kraft invited women to do just that in its latest…
5 Ways to Use Twitter to Avoid a Backchannel Disaster
Cliff Atkinson is author of The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever (New Riders, 2009). What do you do when you’re giving a presentation, and notice that your audience is looking down, busily typing on their laptops and smartphones? And what about when you get the sense that […]