Twitter Improves Trending Topic Algorithm: Bye Bye, Bieber!
Twitter has updated the algorithm behind its popular Trending Topics feature, changing the focus from the most discussed items to what is “most breaking” and “immediately popular.” Twitter confirmed to Mashable that on Wednesday it made updates to improve the relevancy of trending topics. In the past, trending topics were dominated by consistently popular items […]
Betty White’s SNL Monologue [VIDEO]
Betty White hosted Saturday Night Live tonight, the result of months of campaigning by members of the Facebook page Betty White to Host SNL (please?)!. The Golden Girls star took the opportunity to both thank and ridicule her Facebook fans. White commented in her monologue, “I really have to thank Facebook … I didn’t know […]
The Formula for Effective Facebook Ads [REPORT]
In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers. The study — after analyzing reach via impressions and effectiveness of impressions — concluded that earned media and […]
Fan Made Pre Ad is Better Than Most Official Pre Ads
When fans are taking the time to create ads for your products, and the end result conveys a clearer message than the actual official ads for the product, you know you’re in trouble. Yet, this Palm Pre “ad”, created by a user named ThiesFX, is really great: in exactly 30 seconds, it shows the most […]