Email Drives More Traffic To Retailer Websites Than Social Media

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Traditional marketing provides a better return on investment (ROI) for retailers than social media, according to a new report from ForeSee Results.  Do you find email to be more effective than social media? Let us know in the comments. The report found that social media interactions are a main influence for only 5 percent of visitors to retail websites. The …

AdKeeper Allows Users to Save Ads for Later

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A new service is being tested that would allow Web users to click on an ad to save it so they can interact with it later. The company behind it is startup AdKeeper, whose CEO Scott Kurnit founded the Web property that became About.com. The idea behind…(read more) [[ This is a content summary only. Visit my website for full …

Y INTERACT Social Media Panel

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Y INTERACT Social Media Panel hosted by the Financial Communications Society. Guests included Eric Yaverbaum, Ericho Communications; Mark DiMassimo, DiMassimo Goldstein (DIGO); Brian Morrissey, Adweek; Dale Durrett, LinkedIn. Duration : 9 min 23 sec