Why Local Online Marketing is a Mystery to So Many

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No wonder local Internet marketing is a mystery to many SMB’s and even much larger businesses and organizations. Setting aside the fact that there are so many different channels, sites, directories etc that need to be considered, there is a new (and somewhat unfortunate) aspect that is creeping into the picture: complexity. Take Google, for instance. I was speaking in …

Google Latitude Adds Check-in Options

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Facebook, Foursquare, and Gowalla (along with several other companies) now have a little more competition when it comes to location-based check-in services.  Starting this afternoon, Google Latitude users can also let their friends know when they’ve arrived at a certain place. Google’s rationale for this upgrade is that check-ins add context.  Now, rather than just seeing a pal is on …

Using Google Latitude For Business

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Using Google Latitude is and should be a personal thing – only to be used with people you trust. I use Latitude with my friends and make sure to only confirm close friends. However, recently I met a woman that works in marketing for a health organization. She told me about how her company uses Google Latitude for business tasks. In …

Google Maps For Android Gets New Features

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Google announced the launch of a new version of Google Maps for Android that has a new design for Place page reviews, more options to filter search results, and an option for Google Latitude real-time updating. Place Pages On Android will look pretty much like they do on the desktop. Users can see reviews from around the web and from …