Local Search to Generate $8.2 Billion by 2015

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Local search advertising revenues will increase from $5.1 billion in 2010 to $8.2 billion by 2015, according to local media analyst BIA/Kelsey. That’s a compound annual growth rate of 10 percent that’s driven by the continuing increase in local search activity. By 2015, the firm expects that 30 percent of all search volume will be… [[ This is a content …

Yahoo And Zillow Partner On Real Estate

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Yahoo said today that all of its real estate listings will now be powered by Zillow. Zillow will also sell local advertising on both sites, and the 4 million listings on Zillow will appear on Yahoo Real Estate. Real estate agents will be able to advertise locally on Yahoo Real Estate, and home buyers will have more access to listings …

Local.com Enters Group-Buying Space

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Local search site and advertising network Local.com is making its ways into the red hot daily deals space, announcing today that it has acquired group buying platform iTwango. “We believe that the group-buying model is a powerful new development in local advertising that effectively closes the gap between online research and offline… [[ This is a content summary only. Visit …