Email Drives More Traffic To Retailer Websites Than Social Media

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Traditional marketing provides a better return on investment (ROI) for retailers than social media, according to a new report from ForeSee Results.  Do you find email to be more effective than social media? Let us know in the comments. The report found that social media interactions are a main influence for only 5 percent of visitors to retail websites. The …

Establishing A Sustainable Social Media Marketing Strategy

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For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers:  ”Should we develop a strategy first before engaging?”,  ”Should …