Microdata Wins – Schema.org Brings Richer Web

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Google, Bing and Yahoo jointly announced a new initiative today at Schema.org to create and support a common vocabulary for structured data markup on web pages in Microdata. For many years search engines have worked independently of one another to establish some standards in structured markup. Essentially, through Schema.org, the search… [[ This is a content summary only. Visit my …

Why Local Online Marketing is a Mystery to So Many

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No wonder local Internet marketing is a mystery to many SMB’s and even much larger businesses and organizations. Setting aside the fact that there are so many different channels, sites, directories etc that need to be considered, there is a new (and somewhat unfortunate) aspect that is creeping into the picture: complexity. Take Google, for instance. I was speaking in …