Social Media Disasters: The Do’s and the Don’ts

There are numerous examples in which companies really messed up on social media. For instance, remember Apple’s Antennagate incident or BP’s response to the Gulf oil spill? Both of these incidents resulted in a negative outcry toward both companies on social media channels. Continue reading →

Stop Doing Social and Start Being Social

More WebProNews Videos If you’re worried about doing social media, you’re probably doing it wrong. Social media is not a goal. It’s a means to achieving goals you have probably always had as a business.  WebProNews recently spoke with Lee Odden of Top Rank Online Marketing about effectively utilizing channels that are available to you, […]

Your Social Strategy May Lack Key Elements for Increasing Conversions

More WebProNews Videos As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing message, but what a lot of business decision makers might not realize is that it can be the combination of tactics […]

Can One Man Communicate Solely Through Social Media for a Month?

As @SilentClark, Clark Harris is communicating solely through social media channels during the month of May to raise money and awareness for the Leukemia and Lymphoma Society. Harris started the experiment as a tribute to his mother, Ruth Harris, whose 10-year battle with cancer ended last February. Thinking back to a more traditional fundraising campaign […]