6 Verticals See Triple-Digit Growth in Mobile Advertising
Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY). The report also looks at actions marketers are trying to get consumer to take when they see the ads. "Social media actions in particular had […]
Yahoo Tests New Local Site for Mobile Users
Yahoo has launched the new Yahoo Local for Mobile experience in beta. "At Yahoo!, we’re all about harnessing the massive power of the web and the ever-expanding capabilities of connected devices to create engaging and personally relevant mobile experiences for our users," says Irv Henderson, VP of Product Management for Yahoo Mobile and Connected Devices. […]