India’s SnapDeal Surpasses LivingSocial, Threatens Groupon

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Groupon enjoyed a good two year head start in the group buying industry, but is now facing stiff competition not only from Amazon-invested LivingSocial but also India’s group buying site SnapDeal.com. SnapDeal has […] Related posts: Facebook Usage Surpasses Orkut in India It is official – Facebook is the number one ranking,… Groupon Acquires SoSasta in India but Faces Tough …

Reasons people ‘Unlike’ Brands on Facebook

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Why do people ‘unlike’ brands on Facebook? A research jointly conducted by Cotweet and ExactTarget revealed the reasons. They were all content related. 44 percent of the respondents dislike a brand because the […] Related posts: Facebook doesn’t allow Brands to Rebrand We admit. We are facing a Facebook page identity crisis…. Facebook doesn’t allow Brands to Rebrand We admit. …

10 Successful Indian Brands in Twitter

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There are about 5 million Twitter users in India. This figure is nothing compared to Facebook’s 20 million and Orkut’s 18 million. Despite Twitter’s relatively low user count, brands in India are starting to embrace the micro-blogging platform. Why? The reason is simple: Twitter is growing so quickly that it is poised to be the Next […] No related posts.

How a Marriage Agency uses Facebook to its Advantage

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Marriage: Sweet for some but usually a pressure for many. The trends in society are changing swiftly (rising cost, career etc) that we have to rely on marriage agencies to find our lifelong partner. Thankfully, Bharat Matrimony, an India based marriage agency is making it easier for the lonely souls, especially for geeks who’re stuck […] Related posts: Government of …

Facebook doesn’t allow Brands to Rebrand

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We admit. We are facing a Facebook page identity crisis. Our page is titled ‘Penn Olson Marketing Fanatics’. It isn’t exactly the right name for a tech blog. As a loyal reader, you would notice a huge change in our content focus. We started out as a general tech marketing blog but now have switched […] Related posts: Facebook is …

12 Successful Facebook Business Pages in India

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Facebook is the top social network in India, both in terms of users (18 Million) and page views (4.25 billion). In India, a lot of brands are investing in the network to engage users and drive conversations. But the question is: How many of these brands are using Facebook to its optimum level? It isn’t […] Related posts: 10 Successful …

Who owns India’s Internet Traffic?

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India currently has over 80 million Internet subscribers and this figure is poised to triple by 2015. It has also grown by more than 50% in the last one year, illustrating a bright future of India’s Internet industry. A recent study by Experian Hitwise has shown some key insights about Internet traffic and usage in India. […] Related posts: Facebook is …

Indian Social Networking Wars: Facebook vs Orkut

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In my previous post on Social Media in India: Statistics and Insights, I wrote about the top social networking trends in India. It depicted the importance of social media marketing and why brands should use social media to their advantage. Now I have taken it up to another level where I have studied the 2 best […] Related posts: In India, …

In India, Facebook Up, Orkut Down [CHART]

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Facebook overtook Orkut in India back in July 2010 and is now way ahead in terms of unique visitors count. Compared to a year ago, visitor growth to Facebook was up by 167 percent in September 2010, reaching 24.3 million visitors. On the other hand, Orkut witnessed a 19 percent increase to 18.7 million visitors. The […] Related posts: Facebook …