Establishing A Sustainable Social Media Marketing Strategy

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For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers:  ”Should we develop a strategy first before engaging?”,  ”Should …

The Things Google Did in 2010 (The First Quarter)

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I started off aiming to write an article about all of the things Google has done over the course of the year, and quickly realized that this would be one massive article, even if I only briefly mentioned everything. So I have decided to split the article up into quarters, so you don’t have to take everything in all at …

MySpace’s New Strategy: It’s no longer a Social Network

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The battle between MySpace and Facebook for social-network dominance was long over. Facebook won and MySpace needed a new direction to stay competitive. You have probably heard by now that MySpace had recently gone through a design facelift. The new design was to support its new strategy. It’s no longer a social network. Instead, it’s now […] Related posts: LinkedIn …

Your Social Strategy May Lack Key Elements for Increasing Conversions

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More WebProNews Videos As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing message, but what a lot of business decision makers might not realize is that it can be the combination of tactics that work much better than …

Now You Can Update Your Facebook Status via Yahoo Mail

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Yahoo’s social media strategy of lots and lots of Facebook is coming to fruition in a big way today, with the web portal rolling out deeper integration of Facebook within Yahoo Mail. Last month, Yahoo started with its first Yahoo Mail/Facebook integration: importing Facebook friends’ e-mail addresses into their Yahoo contacts. Today’s two new features make Yahoo Mail a lot …

Social Media Profiles, PPC Management, LinkedIn w/8700+ Conns- MarketingProfessor.com Weekly Wrapup

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http://www.MarketingProfessor.com Discussing how you can maximize the use of Facebook, LinkedIn, Twitter and other social media profile pages to maximize exposure and extend your marketing reach, getting started consideratios for PPC Campaign Mangement, and referencing an expert interview with a social media user with 8700+ LinkedIn Connections. Recap of activity for the week of 3-09-2009: 5 Ways Profile Pages Can …