Are Marketers Interested in Twitter Promoted Products?
According to early adopters like Virgin America, Bravo TV and Red Bull, Twitter’s Promoted Products are highly effective. Virgin America reported that Promoted Tweets helped the airline record its fifth-highest sales day in the entire airline’s history. But that was back in April-May, when Promoted Tweets was launched. A huge proportion of the clicks was […]
Tweets at 35,000 Feet: How Virgin America is Using Promoted Tweets
Promoted Tweets are now live. Yet, for most of us, there’s still a general curiosity about how this will work in the wild. What does this mean for the partner advertisers? Are our search results and Twitter streams going to be spammed with advertisements now? Will Twitter ever be the same? Of course, the answers […]