Acquisition Cost
Acquisition Cost – The cost of gaining a new customer. Advertisers consider the amount of revenue potential from a potential customer over a life time to determine maximum acquisition cost. This is a long-term perspective. A business looks at what it will cost to acquire a new customer and hold on to that customer over time. […]
Above the fold
Above the fold: Any area of a web page that can be viewed without visitors having to scroll. Ad space in this area tends to have a higher value than that located elsewhere on the page. The area of a web page that can be seen without any scrolling or clicking is the area that will […]
301 Redirect
301 Redirect – A 301 redirect automatically causes one url to redirect to another and tells the Web (and search engines) that this redirect is permanent, as opposed to a temporary (302) redirect. 301 redirects are generally preferable for Search Engine Optimization purposes and are therefore often referred to as search engine friendly redirects. A 301 […]
Sales Funnel
Sales funnel: the process of bringing people to your site and taking them from visitor, to free content viewer, on to an introductory or low priced but paying customer, and on to a full customer of your typically higher priced product or service. The ultimate goal in business is to generate sales, but more often than […]