The Formula for Effective Facebook Ads [REPORT]
In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers. The study — after analyzing reach via impressions and effectiveness of impressions — concluded that earned media and […]
Android Gets Official Google Buzz Widget
Google has released the Google Buzz widget for Android, which will make updating your status or tagging your location easier. Google first launched Google Buzz for mobile about six weeks ago, and while the overall Buzz platform has undergone some changes and refinements, the mobile aspect of the service hasn’t really changed — until now. […]