OpenX Wants to Maximize Your Yield
Ad technology provider (ad server) OpenX announced a new version of OpenX Enterprise, the company’s Software as a Service product for large publishers. What makes the new system unique is that its technology now combines the ad serving prowess OpenX is known for with real-time bidding on ad inventory. OpenX is positioning the platform as… […]
Report: Ad Startup Rejects Google Acquisition Bid
As a rule, Google doesn’t put out press releases when it fails to acquire companies, making a new rumor difficult to confirm. But the search giant may have tried to purchase an advertising firm called Admeld, and, despite having a solid reputation and more cash than many countries, been unsuccessful. Of course, Google probably didn’t […]