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Keith Parnell, CEO of JASE Group, talks about how social media fits into an overall, well-planned marketing plan. Social media is not the silver bullet to immediately begin bringing in quality leads or generate cash flow. Time to generate trust and relationships on social media networks is crucial. Define your marketing goals and allow social media to fit into an overall strategy that gets you there. Where do you lay forth your efforts to implement your marketing plan? Is it social media? Is …

Duration : 0:7:57

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