AIDA: A simple marketing acronym that describes the supposed path to successful selling. The following responses should be provoked in this order:
A = attention
I = interest
D = desire
A = action
The movement from Attention to Action will narrow down, in terms of numbers. The first time a person visits the advertiser’s website, he or she may only be looking for information and/or comparing products and prices across various advertisers. Few first time visitors actually make a purchase or provide personal information. The important thing is to create interest and give people engaging and credible information that will encourage them to visit the site at a future time.