The Impact of Cookie Deletion – Inflated Audience Reports

Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online audiences. According to Comscore, “Without appropriate adjustments, server-based audience reports can be… [[ This is a content summary only. […]

MySpace Issues User Data Protection Update

New features, celebrity endorsements, and a redesign can only get a site so far.  More than ever, users want to know their private information is safe.  So this week, MySpace issued a clear statement to the effect that the social network is protecting users’ data. Remember the big third-party-apps-are-leaking-data-to-advertisers scare in October?  MySpace responded to […]

Yelp Makes Big Changes in Effort to End Extortion Claims

Local review powerhouse Yelp is rolling out a number of product changes on Tuesday in an effort to put to rest allegations that it hides negative reviews in exchange for money. Such allegations aren’t a new problem for Yelp, but came to a head in February when a class action lawsuit was filed against the […]

Kindle for iPad Hits the App Store

Amazon’s Kindle app for iPad has found its way to the App Store just in time for tomorrow morning’s device launch. Like Kindle apps for other platforms, the iPad app [iTunes link] includes Amazon’s Whispersync technology, which syncs your last page read, bookmarks, notes, and highlights across devices. The exciting part, however, is all of […]