The Impact of Cookie Deletion – Inflated Audience Reports

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Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online audiences. According to Comscore, “Without appropriate adjustments, server-based audience reports can be… [[ This is a content summary only. Visit my website for full …

MySpace Issues User Data Protection Update

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New features, celebrity endorsements, and a redesign can only get a site so far.  More than ever, users want to know their private information is safe.  So this week, MySpace issued a clear statement to the effect that the social network is protecting users’ data. Remember the big third-party-apps-are-leaking-data-to-advertisers scare in October?  MySpace responded to it by making some promises, …

Yelp Makes Big Changes in Effort to End Extortion Claims

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Local review powerhouse Yelp is rolling out a number of product changes on Tuesday in an effort to put to rest allegations that it hides negative reviews in exchange for money. Such allegations aren’t a new problem for Yelp, but came to a head in February when a class action lawsuit was filed against the company and included the headline-grabbing …

Kindle for iPad Hits the App Store

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Amazon’s Kindle app for iPad has found its way to the App Store just in time for tomorrow morning’s device launch. Like Kindle apps for other platforms, the iPad app [iTunes link] includes Amazon’s Whispersync technology, which syncs your last page read, bookmarks, notes, and highlights across devices. The exciting part, however, is all of the iPad-specific features, which include …

Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!

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More new technology…lions and tigers and bears, oh my! March 16, 2010 Marketing Fail of the Week Some of the marketing fails I put here, I find on the internet, but I found this one in my local supermarket.   I did some research and this is most probably Brittish in origin.  I don’t suspect there’s a huge market here in Florida despite …