Google Charging for Location Extension Direction Clicks

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Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks on those directions in the same way as clicks on an ad headline or phone number. Location extensions provide… [[ This is a content summary …

Twtbuck, India’s Promising Social Media Advertising Platform

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Founded in June 2010, India-based start-up Twtbuck, is a do-it-yourself performance-based social media advertising platform for advertisers. Advertisers can create Facebook, Twitter, and LinkedIn marketing campaigns on Twtbuck. The campaigns are tailored according […] Related posts: Artyii is a Sales and Social Platform for Asian Artists “There are enormously talented emerging artists in Asia but many… Google TV Looks Really …

Telkomsel Now Indonesia’s Biggest Holder of IPv4 Addresses

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The Asia Pacific Network Information Center (APNIC) gave 4 million IP addresses to Indonesian telco Telkomsel. Telkomsel now manages 5.5 million IP version 4 (IPv4) addresses for its public internet service. APNIC is […] Related posts: The Biggest Marketing Challenges [SURVEY] Shouting out to all marketers and advertisers. What are your… China is the Biggest PC Battleground for the Next …

Eminem Chrysler Ad Wins YouTube Blitz

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YouTube announced that the winner of its Ad Blitz contest is Chrysler, for its Super Bowl commercial, which featured Eminem driving around Detroit. The contest was based on viewer votes.  "It’s been about two weeks since the Super Bowl aired, but our ears are still ringing from the noise of advertisers jockeying for position in Ad Blitz, YouTube’s contest to …

Longer Headlines in Select Adwords Listings

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Google has never been one to shy away from testing its search results pages. It's latest test will enable advertisers to display more information in the headline. Google is changing the placement of the first description line for certain ads that appear above the natural search results on Google. For ads where each line appears to be a… [[ This …

Social Media Strategy with Katy Lynch, Exploring The Daily

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The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper is interactive, affordable and informative, taking a traditional medium in to a new era. Today on Website Magazine Radio, we talk about The Daily and what advertisers can learn from Rupert Murdoch's latest effort to save the printed… [[ This is a content summary only. …

Yahoo And Zillow Partner On Real Estate

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Yahoo said today that all of its real estate listings will now be powered by Zillow. Zillow will also sell local advertising on both sites, and the 4 million listings on Zillow will appear on Yahoo Real Estate. Real estate agents will be able to advertise locally on Yahoo Real Estate, and home buyers will have more access to listings …

Celebrities a Driving Force in Social Media

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For a few benjamins, Snoop Dogg could like your Facebook page.  ad.ly, a company which facilitates celebrity endorsements on Twitter announced it has extended its offering into Facebook pages with six of its 150 current advertisers. During the 2010 holiday season, Ad.ly matched six brands with over a dozen celebs to endorse their products…. [[ This is a content summary …

LinkedIn's New Advertising Platform

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The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender, job titles, seniority, age and location – significantly more granular than before. The question for Web… [[ This is a content summary only. Visit …

Social Media Marketing in the U.S [INFOGRAPHIC]

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In 2010, advertisers spent $1.7 billion on social media marketing in the U.S. So, where did most of the ad spending go to? Answer: Facebook. Facebook owned more than half of the total ad spending in the U.S last year. The recently revamped MySpace owned 17 percent while Twitter took a modest 3 percent. What’s […] Related posts: Twitter is …

The Microsoft/Yahoo Merger – What Advertisers Need to Know

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At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial, but with the fuss of the merger some of the more important ones have not yet received the attention they deserve;… [[ …

The Microsoft/Yahoo Merger – What Advertisers Need to Know

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At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial, but with the fuss of the merger some of the more important ones have not yet received the attention they deserve;… [[ …

MySpace Issues User Data Protection Update

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New features, celebrity endorsements, and a redesign can only get a site so far.  More than ever, users want to know their private information is safe.  So this week, MySpace issued a clear statement to the effect that the social network is protecting users’ data. Remember the big third-party-apps-are-leaking-data-to-advertisers scare in October?  MySpace responded to it by making some promises, …

Hitwise Finds Visits To Social Networks Surging

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Out of a desire to say "hi" to old friends, reconnect with family members, or perhaps get a moment away from visiting relatives, it looks like lots of people are signing into social networks this month.  Indeed, Hitwise relayed some UK-specific stats today, and the increase has been sharp enough that Facebook might top Google in traffic on Christmas. We’ll …