Google Charging for Location Extension Direction Clicks

Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks on those directions in the same way as clicks on an ad headline or phone number. Location extensions provide… [[ […]

Twtbuck, India’s Promising Social Media Advertising Platform

Founded in June 2010, India-based start-up Twtbuck, is a do-it-yourself performance-based social media advertising platform for advertisers. Advertisers can create Facebook, Twitter, and LinkedIn marketing campaigns on Twtbuck. The campaigns are tailored according […] Related posts: Artyii is a Sales and Social Platform for Asian Artists “There are enormously talented emerging artists in Asia but […]

More YouTube Ads Anyone?

YouTube has launched a new advertising option for its partners, called First Watch. The option lets advertisers purchase pre-rolls on users’ first view of a YouTube video each day. A report from the New York Times says: If the sponsorship …

Telkomsel Now Indonesia’s Biggest Holder of IPv4 Addresses

The Asia Pacific Network Information Center (APNIC) gave 4 million IP addresses to Indonesian telco Telkomsel. Telkomsel now manages 5.5 million IP version 4 (IPv4) addresses for its public internet service. APNIC is […] Related posts: The Biggest Marketing Challenges [SURVEY] Shouting out to all marketers and advertisers. What are your… China is the Biggest […]

Eminem Chrysler Ad Wins YouTube Blitz

YouTube announced that the winner of its Ad Blitz contest is Chrysler, for its Super Bowl commercial, which featured Eminem driving around Detroit. The contest was based on viewer votes.  "It’s been about two weeks since the Super Bowl aired, but our ears are still ringing from the noise of advertisers jockeying for position in […]

Longer Headlines in Select Adwords Listings

Google has never been one to shy away from testing its search results pages. It's latest test will enable advertisers to display more information in the headline. Google is changing the placement of the first description line for certain ads that appear above the natural search results on Google. For ads where each line appears […]

Social Media Strategy with Katy Lynch, Exploring The Daily

The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper is interactive, affordable and informative, taking a traditional medium in to a new era. Today on Website Magazine Radio, we talk about The Daily and what advertisers can learn from Rupert Murdoch's latest effort to save the printed… [[ This […]

Yahoo And Zillow Partner On Real Estate

Yahoo said today that all of its real estate listings will now be powered by Zillow. Zillow will also sell local advertising on both sites, and the 4 million listings on Zillow will appear on Yahoo Real Estate. Real estate agents will be able to advertise locally on Yahoo Real Estate, and home buyers will […]

Celebrities a Driving Force in Social Media

For a few benjamins, Snoop Dogg could like your Facebook page.  ad.ly, a company which facilitates celebrity endorsements on Twitter announced it has extended its offering into Facebook pages with six of its 150 current advertisers. During the 2010 holiday season, Ad.ly matched six brands with over a dozen celebs to endorse their products…. [[ […]

LinkedIn's New Advertising Platform

The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender, job titles, seniority, age and location – significantly more granular than before. The question for Web… [[ This is […]

Social Media Marketing in the U.S [INFOGRAPHIC]

In 2010, advertisers spent $1.7 billion on social media marketing in the U.S. So, where did most of the ad spending go to? Answer: Facebook. Facebook owned more than half of the total ad spending in the U.S last year. The recently revamped MySpace owned 17 percent while Twitter took a modest 3 percent. What’s […]

The Microsoft/Yahoo Merger – What Advertisers Need to Know

At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial, but with the fuss of the merger some of the more important ones have not yet received […]

The Microsoft/Yahoo Merger – What Advertisers Need to Know

At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial, but with the fuss of the merger some of the more important ones have not yet received […]

MySpace Issues User Data Protection Update

New features, celebrity endorsements, and a redesign can only get a site so far.  More than ever, users want to know their private information is safe.  So this week, MySpace issued a clear statement to the effect that the social network is protecting users’ data. Remember the big third-party-apps-are-leaking-data-to-advertisers scare in October?  MySpace responded to […]

Hitwise Finds Visits To Social Networks Surging

Out of a desire to say "hi" to old friends, reconnect with family members, or perhaps get a moment away from visiting relatives, it looks like lots of people are signing into social networks this month.  Indeed, Hitwise relayed some UK-specific stats today, and the increase has been sharp enough that Facebook might top Google […]