Are E-books the Next Market for Digital Advertisers?
With e-book sales at about $970 million this year and expected to rise significantly in 2011, many in the digital advertising industry are experimenting with ways to penetrate the market. If successful, Web marketers will have achieved something that…(read more) [[ This is a content summary only. Visit my website for full links, other content, […]
Twitter Analytics is Available for All, Starting Today
Twitter Analytics is ahead of schedule and is available for all advertisers starting today. The new analytics offers in-depth analysis on both paid and unpaid activity on Twitter in two layers – (1) Promoted Twitter Products and (2) Timeline Activity. In other words, Twitter Analytics is deeply integrated with its ad products such as Product […]
Did Groupon Make the Right Decision? What's Google's Next Move?
As you probably know, Groupon recently turned down Google’s $6 billion acquisition offer. CEO Andrew Mason was reportedly concerned about the direction Google may have taken it in, as well as what would happen to its employees. A lot of people are surprised that Groupon turned the offer down, as it would’ve been Google’s biggest […]
Cost-Per-View Ads at Google with TrueView
Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView gives users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going to jump on board in…(read more) [[ This is a content summary only. Visit my website for […]
YouTube Takes Skippable Ads Live
Online video viewers, it’s time to smile. The TrueView ad format has launched on YouTube, meaning users will sometimes get the opportunity to pick the least objectionable commercial or even skip all but five seconds of an ad before watching a clip. Note the word "sometimes." Users shouldn’t get too happy (and advertisers shouldn’t get […]
Opera Confirms Mobile Web Use Soaring
Mobile Web use is soaring on a global basis, at least if the newest data from Opera holds with respect to other browsers. Opera reported today that page views and data consumption – along with sheer user numbers – are all increasing at a rapid pace. Let’s waste no time getting into the stats. Opera […]
Twitter To Add European Employees Next Year
It looks like a whole new push to gain users, attract advertisers, or do both will soon get underway at Twitter. The company’s confirmed that it’ll have employees based in Europe starting sometime next year. Unfortunately, not a lot more details are available right now. We don’t know, for example, if this development will increase […]
Facebook Launches Ads Webinar Center
Facebook just launched its free Ads Webinar Center for business owners and advertisers. For a start, the webinar has a total of 9 on-demand tutorials, each lasting about 15 to 20 minutes. From the basics to performance optimization, Facebook has picked out several interesting topics worth attending. Plus, these tutorials are taught by Facebook employees […]
Verizon FiOS Signs On for Google TV Ads
Google just gained a new partner in its Google TV Ads platform: Verizon FiOS TV. The new partnership means that advertisers who buy ad space through Google AdWords for TV now have access to over 50 networks carried by Verizon…
Google Launches Irresistible Product Ads
A new form of Google ads is now available. On Thursday, Google launched Product Ads, which enables advertisers to insert product images and prices into their ads. For once, these ads, which Google named it standalone Product Listing Ads, aren’t keyword based. Of course, advertisers who prefer ads based on keywords can still do so. […]
Google Solicits AdWords 10th Birthday Tributes
For quite some time, AdWords has been good to Google and a lot of other companies, and Google would now like some outside help as it celebrates that fact. Advertisers have been asked to contribute YouTube videos or written pieces in recognition of the tenth birthday of AdWords. Admittedly, this may sound a little self-involved […]
Thanks to Mashable’s Socially Savvy Supporters
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Apple’s iAds Could Cost Advertisers $10 Million at Launch [REPORT]
Apple CEO Steve Jobs has made it clear that he thinks today’s mobile ads aren’t up to par. However, his company’s solution to it –- iAds –- will come with a hefty price tag; up to $10 million for advertisers that want to be on board for the product’s launch in June. According to The […]
The Formula for Effective Facebook Ads [REPORT]
In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers. The study — after analyzing reach via impressions and effectiveness of impressions — concluded that earned media and […]
Tweets at 35,000 Feet: How Virgin America is Using Promoted Tweets
Promoted Tweets are now live. Yet, for most of us, there’s still a general curiosity about how this will work in the wild. What does this mean for the partner advertisers? Are our search results and Twitter streams going to be spammed with advertisements now? Will Twitter ever be the same? Of course, the answers […]