The Impact of Cookie Deletion – Inflated Audience Reports

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Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online audiences. According to Comscore, “Without appropriate adjustments, server-based audience reports can be… [[ This is a content summary only. Visit my website for full …

Selling on Amazon Add-On Launched at SingleFeed

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Data feed management and feed optimization service provider SingleFeed released an add-on which allows retailers to include product submissions in Amazon.com’s Selling on Amazon program in addition to the comparison shopping engines SingleFeed already supports. "This new add-on will expose a retailer’s products to an audience… [[ This is a content summary only. Visit my website for full links, other …

Yahoo And Zillow Partner On Real Estate

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Yahoo said today that all of its real estate listings will now be powered by Zillow. Zillow will also sell local advertising on both sites, and the 4 million listings on Zillow will appear on Yahoo Real Estate. Real estate agents will be able to advertise locally on Yahoo Real Estate, and home buyers will have more access to listings …

People Saying Social Media Unmeasurable Not Looking Hard Enough

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People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback Instead of just …

FBI Launches Online Tool For Recovering Stolen Art

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The FBI has introduced a free online tool aimed at allowing people to search a database of thousands of stolen artworks and contact the agency if the have information about the items. The tool called the National Stolen Art File has about 7,000 images in its database and allows people to search a variety of categories, including books, bowls, stamps, …

Nobody Can Stop Facebook Because Nobody Understands Facebook

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Can companies turn confusion into a competitive advantage? It occurred to me when attempting to explain Facebook’s Open Graph this week that the social web has become increasingly complex — relating the full implications to a broad audience is a Herculean feat. How do you explain the Open Graph to the average user so he or she can make an …

New Version of Digg Revealed

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At the “Bigg Digg Shindigg” event at the South by Southwest Interactive Conference (SXSWi), Digg CEO Jay Adelson revealed that the popular social bookmarking site is getting a major overhaul, teasing the audience about new features such as personalized feeds and the return of the Digg leaderboard. The new version of the website is not yet available. However, if you …