Smartphones Will Get a Workout from Holiday Shoppers
Nearly half of the consumers polled in an IDC survey said they will use their smartphones to compare prices while shopping this holiday season. Another 32 percent said they also plan on accessing online reviews from their mobile devices. In a separate study, Yahoo! found that two-thirds of all mobile users intend to use their […]
Yelp Gets Check-In Rewards
Local review site Yelp has joined the location-aware craze and unveiled Check-in Offers. The new feature, available within the business owner dashboard, allows business owners to rewawrd customers with a coupon when they check in to their business. Yelp users have been able to check in to businesses for over a year but this is […]
Mobile Apps for Merchants on the Move
While the holidays present an opportunity for many business owners to spend fewer hours on the job and more time with family, e-commerce professionals do not have that luxury. If the retail forecasts are accurate – and merchants certainly hope they are – this week will kick off the busiest shopping season since the start […]
Facebook is Dominating the Internet
If you ever needed convincing that social media should be a part of your marketing mix – this is it. According to Hitwise, Facebook's traffic increased a whopping 60 percent between November 2009 and November 2010. Even more stunning is that Facebook accounted for nearly one-fourth of page views and 10 percent of all Internet […]
Monster No Longer the No. 1 Jobs Site? Indeed
Job search engine Indeed.com officially became the largest jobs site in the U.S. by passing longtime leader Monster.com in October, according to the latest data from comScore. A total of 12.3 million users visited Indeed in October, a monthly increase of 19.6 percent. Monster had 12.1 million visitors while CareerBuilder was third with 11.3… [[ […]
Optimizing the Comment Experience
Commenting on the content of others is one of the great hallmarks of Web marketing. Not only do you get to participate and share your thoughts with others, but you have the opportunity to generate exposure for your own brand simultaneously. With great rewards, however, comes great risk. Those without the proverbial savvy to engage […]
Yahoo's Contributor Network, Exploring the Freelance Marketplace
Yahoo has fulfilled their vision when purchasing Associated Content six months ago. Rebranded as Yahoo Contributor Network, Yahoo is poised to be the biggest freelance market on the Internet. This week, we talk about the new offering from Yahoo and the new environment of freelancing – a surprisingly strong industry and one that can benefit […]
Search Paces Record Quarterly Ad Revenues
The Interactive Advertising Bureau has reported that U.S. online ad revenues reached $6.4 billion for the third quarter of 2010 – the highest quarterly result ever recorded. The record number also represented a 17-percent growth since the third quarter of 2009, and it put the total revenues for 2010 at more than $18 billion. Assuming […]
The Good and Bad of Google Instant Previews
Google Instant Previews, the latest of the search giant's innovations, gives the user the opportunity to see a small preview of an entire Web page before clicking through to the website, by clicking on the little magnifying glass next to the search result listing. As you might imagine, this presents some questions and possible concerns […]
Yahoo! Clue Search Trends
Yahoo! has released a new Web based tool which offers an interesting and visually appealing way to explore search trends. Yahoo! Clues provides a way to discover and compare trending information. What makes Clues so interesting is that it provides not just search volume charts, but demographic graphs, maps and even related searches to a… […]
DotNetNuke WCMS Gets Serious with v5.6
Popular .Net web content management platform DotNetNuke released version 5.6 of its professional edition and enterprise edition. The new version includes a new Site Search feature (which includes for Boolean searches, phrase searches, relevance searches…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Malware Up, Spam Down
It seems every bit of good news received about Web security is tempered with some bad. McAfee unveiled its McAfee Threats Report for the Third Quarter (2010) today, which revealed that while spam levels decreased in volume this quarter (hitting a two year low) malware is soaring with an average of 60,000 new pieces of malware… […]
Yahoo! Local Offers
Yahoo! has seen the future – and it's local. The Web technology and content company announced the launch of Local Offers this week, a program (which is still in beta) in which Yahoo! has partnered with online and offline providers to build a repository of local offers on the Web. Sound appealing? Keep reading. “The […]
Twitter Trends and Translations
Twitter announced two rather significant improvements to its platform today – most notably the inclusion of additional countries and cities in Trending Topics and Translations. Trending Topics provide a glimpse into the most tweeted-about topics on Twitter within a timeline on the sidebar of your Twitter account page (deeper history/data… [[ This is a content […]
Google Cooks Up a New Recipe for Local Search
The engineers at Google have recently been throwing a lot of new ingredients into local search, working to improve both user experience and merchant visibility. This week’s announcement of a new local recommendation engine called Hotpot is the latest culmination of those efforts. Hotpot is an extension of Google Places, the local search… [[ This […]