Video Ads Gaining Acceptance and Revenue
Hulu.com recently announced that the website will earn $240 million in 2010, up drastically from $108 million in 2009. And a large part of that can be attributed to a sharp increase in video ad spending. That market is expected to grow an astounding 48 percent between 2009 and 2010, according to eMarketer. Of course, […]
Optimizing Affiliate Management
There are few opportunities on the Web that give a better return on investment than a well-executed affiliate marketing campaign. It costs next to nothing to get started, but the best ROI requires a little TLC. That is why the success of any affiliate program falls largely on the way it is managed, whether that’s […]
Adobe Digital Publishing Suite Puts Martha on the Ipad
Adobe announced that Martha Stewart Living's debut digital publication was delivered using tools from the recently announced Adobe Digital Publishing Suite. Built on the foundation of Adobe Creative Suite® and Adobe InDesign® CS5 software, Adobe Digital Publishing Suite will be on the to-learn list not just of large traditional… [[ This is a content summary […]
Implications of Google Instant Previews, Mobile Commerce Insight
Google Instant Preview is one of the bigger changes to Google's search results pages in recent history. We discuss the new feature and what it means to website owners. Also, we look at some highlights from a new mobile commerce study by the E-Tailing Group, who measured reactions from a set of mystery shoppers when […]
Now Searching Flash: Google Indexing SWF Content
Google began improving its ability to index Flash technology based content two years ago in collaboration with Adobe and, last year, added external resource loading to its SWF indexing capabilities. Today, its technology allows the search engine to see content from SWF files on hundreds of millions of pages. But before you venture out to […]
IT Top Choice for Transitioning Veterans
Online network for professionals LinkedIn released data today providing insights that may help veterans find new careers after their military service. The top industries include IT, Telecommunications, Financial Services, Law, Computer Software, Government, Higher education, health care, retail, and management… [[ This is a content summary only. Visit my website for full links, other content, […]
Dex One Shutters Business.com
Say "so long" to one of the great Web brands in 'Net history. Dex One announced today that it is realigning its interactive operations and will fully integrate Business.com into Dex One. “Three years ago, Dex One required an infusion of talent and technology assets to support the expansion of its digital portfolio…. [[ This […]
Some Like-able Facebook Stats from Hootsuite
Hootsuite has added Facebook Insights to enable its pro members the ability see the interaction on their Facebook pages directly from the dashboard of the platform. Users will be able to see new fans to their page, demographics (region, age, gender),…(read more) [[ This is a content summary only. Visit my website for full links, […]
LiveStream on Facebook
If you’re interested in broadcasting events live on the Web (not to mention mobile devices or your own website) this one’s for you. Video service and destination Livestream made a whopper of an announced today – users can now stream (live stream mind you) directly to Facebook – that’s pretty big news in the world […]
Product Images – The Good, the Bad, the Ugly
Enticing product pages are essential to the success of any e-commerce enterprise. In fact, a recent study of 1,600 online shoppers revealed that clear and thorough product images positively impacted customer loyalty more than any other website functionality. Second on the list was ample site search capability, followed by product-viewing… [[ This is a content […]
Instant Previews Make Great Design Imperative
Google wants to keep users on its search results pages and increase their interaction – that much is clear with the release today of image-base snapshots. Dubbed Instant Previews, Google has essentially released what amounts to a new kind of visual search result. According to Google, “Instant Previews provide a graphic overview… [[ This is […]
Today Only – VeriSign Trust Seal for $1
To help Web professionals prepare for the oncoming holiday rush, VeriSign is offering the VeriSign Trust Seal for just $1. The industry’s most recognized trust mark signifies that a website has been authenticated and has passed a daily malware scan, and it normally costs business and site owners $299 per year. The one-day offer is […]
Yahoo's Personalized Retargeting Can't Miss
While one of the hottest topics on the Web today, retargeting is hardly a new concept for online marketers. In fact, Yahoo! writes on its advertising blog that it invented search retargeting more than a year ago. That much is open for debate, but Yahoo’s continued push for a return to Web prominence is not. […]
Groupon Browser App Delivers Daily Deals
The local deals space just got a lot more congested due to some big announcements from Facebook. The launch of Facebook Deals and the effect it will have on Facebook Places creates new challenges for coupon providers such as Groupon and all of its competitors, as well as location-based check-in services such as Foursquare and […]
11 Inspiring (and appropriate) Logo Designs
Looking for some design inspiration? Keep reading. Company logos are not to be taken lightly. They must quickly and effectively convey how we want consumers to view our brands. They must be captivating and attractive but understated. Logos need to be recognizable and adaptable, particularly on the Web. Most important, logos must be aligned with… […]