Making Viral Video Truly Measurable
A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics), marketers will have an opportunity to see beyond a video's raw numbers such as total views. "For… [[ This is a content summary […]
Multimedia Press Releases Get 77-percent More Views
Distributing press releases through services such as PR Newswire has for years been a highly effective marketing strategy for businesses on the Web. New data from PR Newswire, however, indicates a significant development regarding the effectiveness of today’s releases. A recent update to the company’s Web analytics program enabled it… [[ This is a content […]
Forrst Opens Doors to More Web Pros
Forrst has launched a substantial update to the popular online design and development community’s invite system. The invite-only model the community has employed until now has helped to maintain a strong focus on creativity, says founder Kyle Bragger, ensuring that only developers and designers are able to gain access. The model has also… [[ This […]
PayPal Adds Heat to the Mobile Payments Fire
PayPal parent company eBay is on a bit of a tear in the acquisitions department, and the latest move adds heat to an already sizzling mobile payments industry. PayPal has acquired Boston-based mobile payments startup FigCard for an undisclosed amount, merely a week after eBay purchased WHERE to bolster its positions in local, social and […]
Compete Releases New Search Market Share Data
Compete has released its search market share data for March 2011 based on the search behavior of the company’s panel of more than 2 million U.S.-based internet users. Search activity picked up in March with a 9.2 percent month-over-month increase in total query volume across the engines and all five major engines experiencing query volume… […]
Personal Networking: Better Sites than Facebook
Google added several new sources into its real time search results this week. Those looking for opportunities to increase exposure need look no further than towards sites such as Quora, GoWalla and Plixi. Google’s list of sources has expanded gradually over the past few months but what many Web professionals might be missing are the […]
Covario's Revenues, Reputation on the Move
Covario, Inc., one of the nation’s largest independent providers of search marketing software solutions and agency services for both search engine optimization (SEO) and paid search marketing, moved up two notches from No. 22 to No. 20 in the recently released Advertising Age magazine ranking of the Top U.S. Search Marketing… [[ This is a […]
Appia's PPD Ad Network Arrives
App marketplace Appia today launched a new performance based advertising network for app developers. The service is launching today at the 2011 AppNation conference in San Francisco as a “pay per download” opportunity. Appia’s new ad network enables developers to promote their apps by targeting ads by country and platform to… [[ This is a […]
Bing Shopping Gets More Social, Visual
Microsoft has redesigned Bing Shopping to help consumers make “more informed shopping decisions”, according to the announcement on the Bing Search blog. The revamped homepage provides a more visual display of the most popular items and content, where articles and categories are arranged next to top searches, popular products and the… [[ This is a […]
Datafeed Solutions that Work
Datafeeds are both valuable files and processes for transferring product information from one system to another in a predetermined form for e-commerce merchants and their affiliate partners. There is no more powerful method for retailers to distribute all of their product data across multiple channels, and no faster solution for affiliates to… [[ This is […]
Fetchback Adopts Retargeted Ad Icon
One of the leaders in the retargeting space, FetchBack, has announced its adoption of the Advertising Option Icon provided by the Direct Advertising Alliance. All FetchBack retargeted ads will now include the icon, visible in the upper right corner of each ad. The symbol is trademarked by the Direct Advertising Alliance (DAA) with the intent […]
LinkShare Growth Signals Affiliate Opportunity
LinkShare has announced a 37-percent overall same-store, year-over-year sales growth in the first quarter of 2011 for its performance marketing network of online advertisers and Web publishers, significantly outpacing overall e-commerce growth. According to Forrester Research, e-commerce is expected to grow at a compound growth rate of 10 percent… [[ This is a content summary […]
The Facebook Send Button: What it Means to You
Facebook has launched the Send button, which includes some provisions that will have an immediate impact on website owners and the content they produce. To start, the Send button allows Facebook users to send a Facebook post to their friends and groups. But, as with the Like button, it also enables publishers to install the […]
Migrating to YouTube from Google Video
Google notified users of its Google Video product that it would end support of playbacks on the service starting April 29th. The company announced a few days ago (4-22-11) that it has since removed that deadline however and developed a solution to help those users automatically migrate their video content to YouTube. While videos can… [[ […]
Social Engagement Requires Near Constant Activity
Social analytics company Visibli released some interesting findings about social media "stickiness" that might change how you interact with social platforms. According to their study of 200 million Facebook users and their "likes" and comments behavior, the average Facebook post lasts about 80 minutes before losing relevance…. [[ This is a content summary only. Visit […]