Shopping and Facebook – Hit the Payvment
Payvment, an ecommerce platform for Facebook, today launched a shopping mall on the social network with over one million searchable products. Features of the shopping mall include: – a directory to make locating stores or brands easy – the ability for user to “like” what they want – personalized recommendations using the… [[ This is […]
Video Matters to Merchant Conversion Rates
Ecommerce video solution Treepodia announced that an evaluation of its own product video performance on retail sites demonstrated higher conversion rates across the board. While it would be easy to say the report is a bit self-serving (to say the least), the use of video has been shown in other studies to improve sales and […]
Developing Web Video for Profit
In a recent online study*, Elastic Path found that people are watching large amounts of video online and on an increasing variety of devices – no surprise there. But the study also finds that viewers are also starting to warm up to the idea of paying for online video. That’s very good news. Creating and […]
What Google's Farmer Update Means to Your Business
Google announced what may ultimately be one of the biggest changes to their algorithm yet. From the Official Google Blog: "Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably […]
All About Conversion – Conversion Conference ($250 Discount!)
Just a quick note for the Website Magazine community – particularly for fans of the Conversion Cache column in Website Magazine written by Tim Ash. The upcoming Conversion Conversion is fast approaching – March 14-15 in San Francisco. If you're interesting in learning how to make your website and its landing pages produce more… [[ […]
Liked Results – Bing Really Likes Facebook
Much like Google’s integration of Twitter is driving Web professionals to pay even closer attention to that social media destination, Bing’s announcement today that it expanded integration of Facebook “Likes” promises to do the same. Bing extended “Liked Results” to annotate any of the URLs returned by its… [[ This is a content summary only. […]
Google SERP Changes – Social Search Recommendations
You knew it was coming. I mean, you really knew this was coming, right? Google just announced that social search results (let’s call them social recommendations) were just put into high gear. If you didn’t know it was coming, well, take off the blinders. Google’s update to its more “social” search experience… [[ This is […]
Retailers Lack Cart Abandonment Strategies
It’s not surprising that shopping cart abandonment rates continue to rise as today’s online shoppers have more resources than ever to compare prices and scour the best available deals. The latest figures show that 7 out of every 10 potential customers place items into carts they later abandon, costing the e-commerce industry a… [[ This […]
For Merchants, Facebook's Value Can't Be Beat
Two new studies conducted independently of one another have arrived at the same conclusion – that Facebook marketing pays off for small businesses on the Web. Daily deals site ChompOn has attempted to determine the actual short-term values that different social media marketing actions bring to businesses, with some interesting results. The… [[ This is […]
Get Busy With Bing Webmaster Tools
It is common for search marketers to become so consumed with Google that they often forget about another reliable traffic source in Bing. While Bing and Yahoo combine for roughly 25 percent of search traffic, perhaps that index warrants closer attention. Let's look inside the Bing Webmaster Tools area and see if we can't improve […]
Analyze Your Adwords Campaign vs the Competition
If you're anything like me, chances are constantly measuring yourself (or what you create) against that of the competition. While analyzing and making improvements based on the past performance of your campaign is a good way, analyzing performance against that of the competition is another. If you are an Adwords advertiser you… [[ This is […]
Extensions for Chrome-Ready Web Designers/Developers
Chrome use is increasing and as such it is always useful to explore some of the more interesting and helpful extensions for that browser environment. The extensions below have been selected from the Google Chrome Extensions directory. As you might imagine, we're featuring extensions which provide designers and developers access to important… [[ This is […]
Apps Show Flexibility of Softlayer’s Open API
Web host and data center SoftLayer recently released sample code for Windows® 7 and Mac OS® X apps for monitoring SoftLayer server information. Customers of SoftLayer can use the API to create custom applications or control processes of any size like the desktop gadgets to larger-scale infrastructure management workflows that… [[ This is a content […]
AlertSite ContentViews – Performance Metrics that Matter
Site performance management provider Alertsite released a new feature for its performance monitoring platform DejaClick dubbed ContentViews. DejaClick is an inside-the-browser transaction monitor, capturing and recording the Web experience from the actual end user’s perspective. Users can record any multi-step transaction, or… [[ This is a content summary only. Visit my website for full […]
Wpromote's SEOAudit and Related Add-On's for Firefox
Web professionals using Firefox need not fear a shortage of add-on’s – particularly those providing information for SEO. You have SEOQuake, SEO Doctor, the SEO Toolbar from Trellian, and SenSEO just to name a few. And now there’s one more. Search marketing firm Wpromote announced the launch of its SEOAudit Tool today… [[ This is […]