iPhone 4 Now Available in India, Fans Celebrate on Twitter

The iPhone 4 is now available in India, thanks to Aircel and Bharti Airtel. With the launch, #iPhone4 has also become a top trending topic on Twitter India. Among those involved in the […] Related posts: Aircel is First to Launch iPhone 4 in India, May 27 Bharti Airtel previously took the lead by claiming […]

Please Take Accountability For Your Social Media Experience

Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing sameness. If you’re in this camp, I’d like to give you a figurative kick in your sweet patootie. This attitude seems incredibly WHINY to me.  […]

Super Bowl XLV Social Media Marketing

Super Bowl XLV promised to be the ‘Social Bowl’ of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and voted on by consumers, in the Sunday line-up.  As well […]

People Saying Social Media Unmeasurable Not Looking Hard Enough

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily […]

Mom Shoppers Use Social Media for Purchasing Decisions

A recent report from NPD Group, a market research firm, found that mom shoppers are using social media friends and followers to help with their buying decisions. The study finds that 79 percent of mothers with children younger than 18 are active in social media – an impressive statistic. Of those active in social media, […]

95% of Twitter Users Have Less than 500 followers

After analyzing more than a billion tweets generated by over 20 million Twitter users, Sysomos concluded that 95 percent of Twitter users have less than 500 followers. In fact, 32 percent of Twitter users have only 0 to 5 followers and more than half of Twitter users have between 5 to 100 followers. At least, […]

Better Insights on Facebook Pages

Facebook has launched a new feature for Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers – this is it. Page admins…(read more) [[ This is a content summary only. Visit my website for full links, […]

Twitter Story and Tips from @AskAaronLee

Three minutes with ____ is a series of short interviews with people who’re creators and thought leaders in the creative, start-up or media world. Aaron Lee, better known as @askaaronlee, is an undergraduate student from Malaysia. He started tweeting on March 2009 and has since gathered a massive group of followers. 152,513 followers at the […]

Google Employee Claims Unwanted Sexual Contact by Twitter Software Engineer

Noirin Shirley, who is Director at the Apache Software Foundation and a technical writer at Google used her blog and Twitter to expose a Google employee she says sexually assaulted her. She sent this message to her Twitter followers: "It is not my job to avoid getting assaulted. It is everyone else’s job to avoid […]

MYTH: Social Media Makes People Less Social

Finally, I’m glad that to announce that new research from ExactTarget has burst the bubble of the notion that technology alienates people with their freshly-baked statistics. It is proven there is a co-relation between increased social media usage and increased offline interaction – as users increase their Facebook and Twitter usage, they also tend to increase […]

LeBron James Surpasses 150,000 Twitter Followers in 7 Hours

His Majesty cannot be stopped, at least on Twitter. In just six hours, NBA superstar LeBron James’ Twitter account has surpassed 150,000 followers, outpacing the growth of other famous figures on Twitter, including Microsoft founder Bill…

HOW TO: Organize A Successful Meetup

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Gathering friends, followers and “likers” online can only take you so far in…

Travelocity Gnome Now Roaming on Foursquare

Already moonlighting on Chatroulette, the beloved Travelocity Roaming Gnome has decided to participate in the location-sharing movement as well, and will be updating followers about his exotic whereabouts on <a…

Don’t Tell Ashton: Artwork Made Out of Twitter Users

Don’t Tell Ashton is an interactive art project which lets any Twitter user participate simply by replying to @donttellashton. Depending on the number of followers, the user will be represented by a bigger avatar. Hence the name of the project, Don’t Tell Ashton: if Twitter’s most popular user, Ashton Kutcher, were to add himself, his […]

5 Ways to Send Real-Life Gifts To Your Twitter Friends

The online nature of Twitter means that it’s highly unlikely you know the physical addresses of many of the people you follow, which if you want to send them something in the real world, could be problematic. Whether it’s a Twitter buddy’s birthday, someone’s a little under the weather, you want to say thank you, […]