Twtbuck, India’s Promising Social Media Advertising Platform

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Founded in June 2010, India-based start-up Twtbuck, is a do-it-yourself performance-based social media advertising platform for advertisers. Advertisers can create Facebook, Twitter, and LinkedIn marketing campaigns on Twtbuck. The campaigns are tailored according […] Related posts: Artyii is a Sales and Social Platform for Asian Artists “There are enormously talented emerging artists in Asia but many… Google TV Looks Really …

India’s SnapDeal Surpasses LivingSocial, Threatens Groupon

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Groupon enjoyed a good two year head start in the group buying industry, but is now facing stiff competition not only from Amazon-invested LivingSocial but also India’s group buying site SnapDeal.com. SnapDeal has […] Related posts: Facebook Usage Surpasses Orkut in India It is official – Facebook is the number one ranking,… Groupon Acquires SoSasta in India but Faces Tough …

IndiaMART.com Goes Ga-Ga Over Google Apps

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IndiaMART.com, India’s largest online B2B marketplace announced yesterday that its 4,000+ employees across 75 locations in India will now be using Google Apps for Business as their primary messaging and collaboration suite. For […] Related posts: Google Apps saves Singapore firm half a Million Switching from Linux-based Hmail system to Google Apps saves HSR,…

Google’s Korea Office Raided By Police

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The business of collecting user data continues to be a very dangerous one, as news today tells of Google in hot water with South Korean police on the suspicion that it unlawfully collected […] Related posts: China Police Tweets with the Public We have a list of 18 really interesting ways people are… iPad 2 Available in Hong Kong, Korea and …

CyberAgent Ventures Invests $1 Million in Taiwan’s iPeen

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Japanese investment firm, CyberAgent Ventures has recently invested $1 million in Taiwan’s iPeen for 20 percent stake, valuing iPeen at $5 million. iPeen is one of the largest user generated restaurant review websites […] Related posts: Japan’s DOCOMO Invests $175 Million In Tata Teleservices of India NTT DOCOMO, Japan’s mobile operator giant, has announced today that… East Ventures Jakarta Ventures …

How India uses the Internet [INFOGRAPHIC]

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It’s hard to believe that India only had  25,000 Internet users back in 1998. Comparing to the current 100 million Internet users, the growth India has achieved in 12 years is simply remarkable. […] Related posts: Internet Statistics In A Gorgeous Infographic Our friends from Flowtown have created a gorgeous infographic that… The Awesome Size of the Internet [INFOGRAPHIC] The …

Reasons people ‘Unlike’ Brands on Facebook

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Why do people ‘unlike’ brands on Facebook? A research jointly conducted by Cotweet and ExactTarget revealed the reasons. They were all content related. 44 percent of the respondents dislike a brand because the […] Related posts: Facebook doesn’t allow Brands to Rebrand We admit. We are facing a Facebook page identity crisis…. Facebook doesn’t allow Brands to Rebrand We admit. …

How Asia responds to Social Media Marketing

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When it comes to social media, Asians have certain peculiar engagement needs and the following excerpts from a study will help you discover them. Covering 15 countries including Singapore, China and India the […] Related posts: Social Media Marketing in The Rising Market, Asia [STATS] Google CEO Eric Schmidt told us through his speech that… Top Facebook Markets are U.S, …

10 Successful Indian Brands in Twitter

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There are about 5 million Twitter users in India. This figure is nothing compared to Facebook’s 20 million and Orkut’s 18 million. Despite Twitter’s relatively low user count, brands in India are starting to embrace the micro-blogging platform. Why? The reason is simple: Twitter is growing so quickly that it is poised to be the Next […] No related posts.

Facebook doesn’t allow Brands to Rebrand

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We admit. We are facing a Facebook page identity crisis. Our page is titled ‘Penn Olson Marketing Fanatics’. It isn’t exactly the right name for a tech blog. As a loyal reader, you would notice a huge change in our content focus. We started out as a general tech marketing blog but now have switched […] Related posts: Facebook is …

Social Media Marketing in the U.S [INFOGRAPHIC]

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In 2010, advertisers spent $1.7 billion on social media marketing in the U.S. So, where did most of the ad spending go to? Answer: Facebook. Facebook owned more than half of the total ad spending in the U.S last year. The recently revamped MySpace owned 17 percent while Twitter took a modest 3 percent. What’s […] Related posts: Twitter is …

Groupon and Tencent to Joint Venture in China?

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Groupon usually adopts an acquisition approach when entering a new market. In Asia, Groupon had already acquired clone sites in India, Philippines, Singapore and Taiwan. But without China and its 1.3 billion-population market, Groupon’s quest in Asia will never be completed. Groupon realizes that it needs an experience partner and it seems that China’s largest […] Related posts: Groupon wants …

Understanding Asia Internet Landscape [EVENT]

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The World is looking: India and China are two main engines that are driving Asia’s Internetindustry. So, what’s the Internet landscape and culture in Asia? Infocomm Development Authority of Singapore (IDA) has organized an event to answer all that. ‘Winning Strategies in a Global Marketplace’, is an event powered by speakers from various IDA offices […] Related posts: Top Facebook …

Indonesia Is A Huge Social Media Nation

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Earlier at iStrategy, John Goodman from Ogilvy Noor had shared about the rising opportunities and abundant potential in marketing to the third one billion after China and India. “Being the 16th largest country in the world, with a population of about 238 million – it isn’t a surprise to know that Indonesia is the second […] Related posts: Indonesia threat …

Around the World with Facebook [PICS]

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Take a peek inside Facebook’s offices in 4 different cities: Hyderabad (India), Dublin (Republic of Ireland), Toyko (Japan) and Paris (France). TIME sent its photographers to capture and create this interesting photo essay. The images tell a story of Facebook’s growing global dominance and also its start-up-like culture despite having multiple offices worldwide. It’s a pity that […] Related posts: Facebook …