Social Media In Asia [INFOGRAPHIC]

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The folks at Edelman did a neat infographic to map out social media usage across Asia. Some key insights, courtesy of Edelman Digital, who are also social media thought leaders themselves: Facebook dominates the […] Related posts: Social Media: The Air Asia Way Day one of iStrategy 2010 kicks off with an insightful… How Asia responds to Social Media Marketing When …

One in Five Shoppers Prefer Live Chat

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Bold Software released its annual research on the effectiveness of live chat technology today, collaborating with the e-tailing group on a blind survey of 1,000 regular Internet shoppers. The 2011 findings include several interesting insights for internet retailers. One in five shoppers, for example, prefers live chat more than any other… [[ This is a content summary only. Visit my …

India and Social Media

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Social media is in its infancy stage in India and is growing at a fast pace. With over 25 million Indian users, it is obvious that Facebook is reigning the social media circuit […] Related posts: The Social Media Landscape in India [INFOGRAPHIC] This post is part of the series, Social Media Landscape… Social Media in India: Statistics & Insights …

Who owns India’s Internet Traffic?

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India currently has over 80 million Internet subscribers and this figure is poised to triple by 2015. It has also grown by more than 50% in the last one year, illustrating a bright future of India’s Internet industry. A recent study by Experian Hitwise has shown some key insights about Internet traffic and usage in India. […] Related posts: Facebook is …

Indian Social Networking Wars: Facebook vs Orkut

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In my previous post on Social Media in India: Statistics and Insights, I wrote about the top social networking trends in India. It depicted the importance of social media marketing and why brands should use social media to their advantage. Now I have taken it up to another level where I have studied the 2 best […] Related posts: In India, …

People Saying Social Media Unmeasurable Not Looking Hard Enough

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People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback Instead of just …

How Twitter Killed a Film Star in India and later Apologized

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On Jan 10, 2011 , DNA India, the eighth largest Indian newspaper was at the receiving end of ferocious criticism from Indian twitterers from across the world. In an event which reminded many of the infamous Steve Jobs obituary circulated by Bloomberg , DNA Twitter handle sent a confirmation tweet on the demise of Shashi […] Related posts: “Twitter Lite” …

Google Zeitgeist 2010 Insights: How 'Bout Them Apples?

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Google's annual analysis of search, Zeitgeist, has been released for 2010. Along with some unsurprising results – such as leading events of the Haiti earthquake, Chile and … Justin Bieber – there are some interesting observations to be made; most notably that Apple is in the driver's seat. The fastest rising search term of all in 2010… [[ This is …

Samsung shares its Social Media Success

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Ever wonder how social media buttons and plugins can increase your website engagement rate and traffic? Samsung, the world’s largest technology company by sales, has some insights to share. Earlier this Fall, Samsung re-launched its U.S. website with a focus on consumer engagement, driving social media experiences and online community participation. By adding a number of new […] Related posts: …

Driving Your Brand through Social Media

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Notes from a panel discussion at iStrategy 2010 featuring Chris Wei, CEO of Great Eastern Holdings Grp, Haresh Khoobchandani of Microsoft, and James Miner of ESPN. Warning: Tons of useful insights ahead: – – 1. It all starts with a strategy Not a social media strategy – “there is no such thing”; that’s why brands and agencies struggle to figure …

Social Media and Marketing Insights at #iStrategy2010 [PICS]

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The Penn Olson team had an opportunity to attend iStrategy2010 in Singapore – probably one of the best summits with notable speakers and tons of insights. Here is a list of posts we have written so far: (1) Social Media: The Air Asia Way (2) Facebook’s Success Strategy (3) Marketing to The Third One Billion (4) Driving Your Brand through […] …

Better Insights on Facebook Pages

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Facebook has launched a new feature for Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers – this is it. Page admins…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Twitter to Provide Analytics Tools

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Currently, there are many third-party applications out there that provide analytics to allow you to check out how influential a Twitter handle is, namely TweetGrade, Twitalyzer and TweetStats. Expected to launch by the end of 2010, Twitter will also provide users real-time analytics and data so users can find out which of their tweets […] Related posts: Know Your Numbers: …

IT Top Choice for Transitioning Veterans

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Online network for professionals LinkedIn released data today providing insights that may help veterans find new careers after their military service.  The top industries include IT, Telecommunications, Financial Services, Law, Computer Software, Government, Higher education, health care, retail, and management… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Some Like-able Facebook Stats from Hootsuite

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Hootsuite has added Facebook Insights to enable its pro members the ability see the interaction on their Facebook pages directly from the dashboard of the platform. Users will be able to see new fans to their page, demographics (region, age, gender),…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]