Driving Your Brand through Social Media

Notes from a panel discussion at iStrategy 2010 featuring Chris Wei, CEO of Great Eastern Holdings Grp, Haresh Khoobchandani of Microsoft, and James Miner of ESPN.
Warning: Tons of useful insights ahead:
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1. It all starts with a strategy

Not a social media strategy – “there is no such thing”; that’s why brands and agencies struggle to figure it […]

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