Landing Pages on Facebook Versus Twitter
While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans". WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little […]
Moosejaw Joins Google for Local Availability
This year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will occur in-store, from small neighborhood boutiques to national chains according to eMarketer's Mobile Marketing from In-Store study of June 2010. How will retailers ease the transition from online to offline?… [[ This is […]
Microsoft Names Principal Architect Of Bing Mobile
A man who fostered a great reputation in the geospatial community by founding OpenStreetMap, "a free editable map of the whole world," has started working for Microsoft. The company announced today that Steve Coast will assume the impressive title "Principal Architect of Bing Mobile." We should note right here: this development doesn’t mean Coast is […]
Twitter To Add European Employees Next Year
It looks like a whole new push to gain users, attract advertisers, or do both will soon get underway at Twitter. The company’s confirmed that it’ll have employees based in Europe starting sometime next year. Unfortunately, not a lot more details are available right now. We don’t know, for example, if this development will increase […]
Make Yahoo Your Homepage To Help Schools
Yahoo has launched Yahoo Homepages for Homerooms, a program aimed at helping teachers and classrooms get funding for projects. Users can help teachers receive funding for projects by making Yahoo their homepage. The Yodel Anecdotal blog offers more details. “Through Yahoo Homepages for Homerooms, public school teachers are eligible to receive funding from Yahoo […]
Give Kindle Books As A Gift Via Email
Amazon.com said today people can now give Kindle Books as gifts to anyone with an email address even if they don’t own a Kindle. "We’re making this functionality available in time for the holidays to offer an easy, stress free holiday shopping option for anyone – not just Kindle owners,” said Russ Grandinetti, Vice President, […]
Matt Cutts Calls For "CEO Of Google" Ideas
If you’ve ever wanted to have a say in what Google does next, a visit to Matt Cutts’s blog may be in order. This afternoon, Cutts published a post asking readers what actions they’d take as Google’s CEO, and although no official contest is in effect (and Eric Schmidt’s definitely not stepping aside), the question […]
Malware Up, Spam Down
It seems every bit of good news received about Web security is tempered with some bad. McAfee unveiled its McAfee Threats Report for the Third Quarter (2010) today, which revealed that while spam levels decreased in volume this quarter (hitting a two year low) malware is soaring with an average of 60,000 new pieces of malware… […]
Yahoo! Local Offers
Yahoo! has seen the future – and it's local. The Web technology and content company announced the launch of Local Offers this week, a program (which is still in beta) in which Yahoo! has partnered with online and offline providers to build a repository of local offers on the Web. Sound appealing? Keep reading. “The […]
Will Facebook's New Social Inbox Get Businesses Using Personal Profiles More?
Facebook made its big "email" announcement, and yes, you will be able to get an @facebook.com email address." It’s not all about email, however, as CEO Mark Zuckerberg explained. It’s about "seamless" integration across email, IM, SMS, and all these ways of communication. Will use Facebook’s new messaging system? Do you want a Facebook email […]
Is a Shake-Up Brewing in the Search Market?
More WebProNews Videos Google has been dominating the search market for years. Simply put, if you ask most people to search for something on the web, their first instinct is to go to Google. More and more people might be getting reprogrammed to go to Bing, however. The "decision engine" still has a ways to […]
Hulu Sets Ad Impression Record In October
New comScore video data is out, and as usual, a few corporations traded places in terms of successfully attracting unique viewers. The bigger story, though, may be the fact that Hulu showed its users over 1.1 billion ads in October, which is more than twice as many as the number two entity, Tremor Media Video […]
Clicks But No Conversions? It's the Landing Page Every Time.
Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization. Why Landing Page Optimization is Critical "Landing […]
Who's Got the Time for All This Technology?
In a recent article, we asked how business owners and CEOs can keep up with new technologies and strategies in the digital age. It’s a topic we discussed with a few people at Pubcon in Las Vegas. "The pace of change is frightening," New York Times tech columnist David Pogue told us. "In the last […]
Dex One Shutters Business.com
Say "so long" to one of the great Web brands in 'Net history. Dex One announced today that it is realigning its interactive operations and will fully integrate Business.com into Dex One. “Three years ago, Dex One required an infusion of talent and technology assets to support the expansion of its digital portfolio…. [[ This […]