Social Video Advertising in 2010

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Try recalling last year’s social video ads. What came to your mind first? Probably the famous Evian Roller Babies ad or Cadbury’s Eyebrow dance. Interestingly, the number of viral social video ads somehow skyrocketed this year. Some of the more memorable ones are Old Spice’s The Man Your Man Could Smell Like, Nike’s Write the Future, and […] Related posts: …

Google Buying NY Office Building For $1.9 Billion

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An odd rumor that circulated in late October has now been confirmed.  Search and advertising giant Google is getting into real estate, signing a contract to buy an extremely large office building in New York City for about $1.9 billion. Google’s already a tenant in the building, but this move isn’t a simple "why rent when you can buy?" scenario.  …

The Brave New World of Marketing

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This is a summary of a presentation by Daniel Lee (@danlee888), Regional Director of Euro RSCG (@eurorscg), at the iStrategy Conference, 2010. Once again, we’re reminded that social media isn’t a final strategy. Before jumping onto the social media bandwagon, it’s crucial that we understand how it has changed the scene. So what’s changed? Nothing much, actually. The fundamentals […] Related …