Appia's PPD Ad Network Arrives

App marketplace Appia today launched a new performance based advertising network for app developers. The service is launching today at the 2011 AppNation conference in San Francisco as a “pay per download” opportunity. Appia’s new ad network enables developers to promote their apps by targeting ads by country and platform to… [[ This is a […]

Trends in Landing Page Design for Search Marketers

Landing pages are critical to the success of search marketing and advertising campaigns. To ensure that the destination where consumers end up post-click presents the best opportunity for conversion, let's review three current landing page design trends. When you want to analyze what works best in landing page design, start with the most… [[ This […]

Social Media and Marketing Insights at #iStrategy2010 [PICS]

The Penn Olson team had an opportunity to attend iStrategy2010 in Singapore – probably one of the best summits with notable speakers and tons of insights. Here is a list of posts we have written so far: (1) Social Media: The Air Asia Way (2) Facebook’s Success Strategy (3) Marketing to The Third One Billion (4) […]

Optimizing the Comment Experience

Commenting on the content of others is one of the great hallmarks of Web marketing. Not only do you get to participate and share your thoughts with others, but you have the opportunity to generate exposure for your own brand simultaneously. With great rewards, however, comes great risk. Those without the proverbial savvy to engage […]

The Good and Bad of Google Instant Previews

Google Instant Previews, the latest of the search giant's innovations, gives the user the opportunity to see a small preview of an entire Web page before clicking through to the website, by clicking on the little magnifying glass next to the search result listing. As you might imagine, this presents some questions and possible concerns […]

Marvel Comics Arrive on the iPad

When people talk about content on the iPad, they mostly mention books, video, TV, and games. But there are many other niches which fit the iPad’s 9.7” screen perfectly, and one of the more important ones is comics. It wasn’t hard to predict that big comic publishing houses will jump on the opportunity; you never […]

Steve Jobs Replies: No, iPad Won’t Support Picasa

Steve Jobs seemingly elected to reply to another question sent to his SJobs [at] email address yesterday, this time in response to a question about support for Google’s Picasa photo sharing service on the iPad: In short: no, the iPad won’t support Picasa albums or face recognition … and Jobs takes the opportunity to […]

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