Making Viral Video Truly Measurable

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A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics), marketers will have an opportunity to see beyond a video's raw numbers such as total views. "For… [[ This is a content summary only. Visit my website for …

Russian Social Network Collaborates with Groupon

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Groupon might have screwed it up in China but things still look rosy elsewhere. Mail.Ru recently announced a newly formed partnership between Odnoklassniki (a Russia-based social-network) and Groupon. The collaboration allows Odnoklassniki users […] Related posts: The Social Network The movie essentially takes you through Facebook’s rise to fame,… Twitter is now the Top Social Network in Japan Update: The …

eBay, Telefonica Agree To Major App Deal

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Mobile purchases – which were already becoming much more common – may soon really increase in frequency in the UK.  eBay and Telefonica have struck a two-year deal that will see eBay apps and/or links preloaded on most of the phones O2 sells in the region. This move’s rather significant.  For starters, eBay’s already one of the first sites many …

CaféPress Goes Social With ShopIgniter

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Social e-commerce solution provider ShopIgniter announced a partnership with CafePress, the immensely popular destination for those that want to customize their own products (t-shirts, mugs, hats, etc.). CafePress is using ShopIgniter's Social Promotions Engine™ and Facebook Store platform to help clients drive social promotions such… [[ This is a content summary only. Visit my website for full links, other content, …

GetResponse Users Get Access to iStockPhoto Images

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Email marketing service provider GetResponse is seperating itself from the competition in a rather unique and user-centric manner – images. The ESP just announced that it is offering 1000 email ready graphics and pictures free – available from within GetResponse accounts – thanks to a partnership with iStockPhoto. “When it comes to… [[ This is a content summary only. Visit …

Yahoo And Zillow Partner On Real Estate

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Yahoo said today that all of its real estate listings will now be powered by Zillow. Zillow will also sell local advertising on both sites, and the 4 million listings on Zillow will appear on Yahoo Real Estate. Real estate agents will be able to advertise locally on Yahoo Real Estate, and home buyers will have more access to listings …

Nokia, Tencent and Sina to launch new Location-based Service in China

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Nokia’s Ovi Map is widely popular in China and the mobile maker giant is eyeing to provide location-based service in China through its partnership with local Internet giants Tencent and Sina. The new location-based service will be built on top of Ovi Map and set to launch during the first quarter of this year, according […] Related posts: Tencent to …

Mobile Usage in Japan, United States and Europe [INFOGRAPHIC]

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In terms of mobile usage, Japanese is the most connected group as compared to Americans and Europeans. That is the conclusion drawn from the infographic created by Metagrafic powered with comScore data. ‘Connection’ here is defined as the proportion of the mobile users who use connected media (users who have browsed, accessed applications or downloaded content […] Related posts: Mobile …

Rocket Clicks Taps AdGooroo's Link Insight Platform

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Welcome to the new age of link building – a time when we should all be greatly reliant on the quality of data.  SEM intelligence vendor AdGooroo and Internet marketing agency Rocket Clicks announced a partnership today that connects Rocket Clicks’ link building service, Link Publicity, with AdGooroo’s link building tool, Link… [[ This is a content summary only. Visit …

Google Aids Borders With Local Availability Tool

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Early this week, Borders announced a new version of its website on which users could (sometimes) employ Google Books to preview a novel.  Now, the two organizations are building on that relationship, as would-be Borders shoppers should be able use Google Product Search to determine whether a local store has a given piece of merchandise in stock. Lauren Indvik reported …

Microsoft Chalks Up Win With Earnings Report

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The three-month period ending September 30th – which Microsoft almost inexplicably refers to as the first quarter of its 2011 fiscal year – was good to the company.  Microsoft shared its earnings report this afternoon, and it beat analysts’ estimates by a large margin. The consensus estimate regarding revenue, for example, was $15.8 billion.  Microsoft reported $16.2 billion, instead.  Then, …