Marketing Social Media and the California Cows-Yada Newsletter Dec 3, 2009

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Standing out in the crowd…

Well, I know I do. I have pink hair. Might seem a bit odd for a middle aged woman to have pink hair, but I do. It’s an interesting thing to stand out. It also happens to of vital importance. Think about it–are you more likely to remember a pink haired lady who happens to be smart or just a smart lady?

Which brings me to another point. Being better or being smart doesn’t always win the game. Being noticed does, but it has to be relevant. If you’re in a crowded market, you need something to stand out but make it relevant. In the case of what I do, I back it up with relevant information.