OpenX Wants to Maximize Your Yield

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Ad technology provider (ad server) OpenX announced a new version of OpenX Enterprise, the company’s Software as a Service product for large publishers. What makes the new system unique is that its technology now combines the ad serving prowess OpenX is known for with real-time bidding on ad inventory. OpenX is positioning the platform as… [[ This is a content …

Report: Ad Startup Rejects Google Acquisition Bid

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As a rule, Google doesn’t put out press releases when it fails to acquire companies, making a new rumor difficult to confirm.  But the search giant may have tried to purchase an advertising firm called Admeld, and, despite having a solid reputation and more cash than many countries, been unsuccessful. Of course, Google probably didn’t bring every penny of its …